The Dr Automobiles group is among the cheapest on the market, but how do they manage to keep the prices of their vehicles so low? Here is the secret of their success.
The Dr Automobiles group is gaining more and more consensus not only in our country, but also internationally. The sales figures of the four different brands of the company – Evo, Dr, Sportequipe, ICKX – have increased dramatically in the last period. The credit certainly goes to the low prices of these models and the savings opportunity offered to customers, in a moment that is certainly not a happy one from an economic point of view on a global scale.
European brands, grappling with the difficulty of the electric transition (which involves investments far greater than the production of traditional cars) and the advance of new markets which have gone from supporting players to being absolute protagonists at an international level (just think of countries like China or India), are struggling to keep car prices low. own cars. From reducing staff to optimizing resources and the production process to lower costs and be able to have more convenient list prices, companies are working to be able to offer an increasingly better quality-price ratio. However, the Dr Automobiles group has an important ace up its sleeve that allows it to offer such competitive prices.
The Secret of Dr Automobiles
If China represents the most important threat for the majority of European companies – the low-cost models arriving from the East continue to be a major obstacle for the big European brands – for Dr Automobiles the country of the Dragon represents the most important resource. Although the group was founded in Italy, the components of the group’s vehicles are imported from large Chinese companies, such as Chery and Jag, or Acteco for engines, and are then assembled and marketed under license.
This allows the company to significantly lower production costs, and consequently to be able to offer economical prices, somewhat in the wake of what happens for models directly coming from Chinese companies. Despite low costs, the quality still appears satisfactory for motorists, who increasingly choose DR Automobiles models. Added to this is also the great versatility of the models, which cover a wide target of potential customers. All of this, in short, made the brand’s fortunewhich continues its climb to the top of the motor industry.
