ROME (ITALPRESS) – In 2023 the audience of audiovisual pirates and the total number of illicit acts will decrease, but the potential economic damage for the content industries and for the country system remains serious. This is what emerges from the investigation into audiovisual piracy in Italy, conducted by Ipsos for the Federation for the Protection of Audiovisual and Multimedia Content Industries (FAPAV) and presented this morning in Rome, during the “States General of the Fight against Piracy between Legality, Security and Artificial Intelligence”. 39% of Italian adults have committed at least one act of piracy: in total, approximately 319 million are estimated compared to 345 million in 2022. Among the most pirated contents are films, while the illicit viewing of TV series and fiction is decreasing ( -14%). Digital is the main way of using pirated content (37%) but it is the only one that drops slightly. Illicit IPTVs represent one of the preferred ways for around 11.8 million Italians to access pirated content at least once, followed by streaming with 18% and downloading with 15%. Pirates of audiovisual content are more concentrated among those under 35, they are mainly employed, have a high level of education, are more concentrated in the south and on the islands and there is a slight prevalence of men over women. The estimate of the potential economic damage for companies amounts to approximately 767 million euros. As for live sport, piracy acts decrease compared to 2022, but exceed 36 million.
“The research highlights how the phenomenon is constantly evolving: illicit behavior continues to be a problem that affects the audiovisual industries and also has serious consequences for the entire economy, with a strong repercussion on employment” because “it is slowing down the process of developing new business models and is damaging all sport, not just football”, said the president of FAPAV, Federico Bagnoli Rossi. Ipsos has estimated a loss of turnover for the Italian economy of around 2 billion euros, with a loss of GDP of around 821 million euros and a contraction in jobs of around 11,200 units. 47% of Italians are not perfectly aware of the seriousness of the phenomenon and the impacts that this practice causes on employment or on the depletion of talent. “Our investigation also highlights a widespread awareness of committing a crime when piracy, but at the same time a poor perception of the risk of being discovered and sanctioned,” added the president of Ipsos Italia, Nando Pagnoncelli. Piracy is “a social plague. We must continue to work: a lot has been done” but “it is not enough, because the pirates are organizing themselves, moving from one platform to another. The next challenge will be to raise awareness among end users, because only in this way will we be able to understand the cultural leap forward that this country must make”, explained the CEO of Lega Serie A, Luigi De Siervo.
For the president of the Chamber’s Culture Commission, Federico Mollicone, “digital piracy feeds on the lack of awareness of citizens, who are not fully aware of the enormous damage caused by this illegal activity. It is a crime in all respects, which limits the development of the legal market. The laws must be continuously updated: for this reason, in the next Sport Legislative Decree we want to make improvements.” The undersecretary to the Prime Minister with responsibility for Publishing, Alberto Barachini, recalled that the fight against piracy “is a government commitment: it is important to enhance the contribution of our companies and make citizens understand how expensive it is to produce quality content” . For AGCOM commissioner Massimiliano Capitanio, “we have taken a small step: Italy is able to shut down sites managed by organized crime in 30 minutes and in the first months of this year almost 18,000 were shut down” but the platform “definitely needs a review, because the weight of user reports is high. After the summer, we expect the start of the consultation which will allow us to update our regulation and therefore to turn off not only the sites that broadcast sporting events, but everything relating to live and cinema events”, he concluded.
– Photo Agency Fotogramma –
(ITALPRESS).
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