Milan, 24 June. (askanews) – A gold rush with a long-time leader in command. Gens Aurea is a leader in the sector of trading in gold and silver precious metals and a professional gold operator registered in the list kept by the Bank of Italy. A presence and activity on the market that began in 1999 and which has led the company to make giant strides until it reached the top of the sector. Fabio Godano, CEO Gens Aurea SpA:
“Gens Aurea is a company, I think the most important at a European level in the purchase of gold material and resale. We have various divisions, such as the historic EuroCash brand with 500 stores present in Italy, Spain, Portugal and Switzerland; then we have a outlet chain called Luxury Zone present above all in the most important Italian fashion outlets; the sale of investment bars and coins”.
In an increasingly competitive and complex market, continuous stimulation becomes essential. Starting precisely from this need, Gens Aurea has undertaken a new challenge with the acquisition of the Gioia Pura brand, a very famous Italian online jewelry store founded in 2001 and which has over 20 million visits a year on its e-commerce with a base of approximately 700 thousand customers.
“The relaunch project started about nine years ago which saw the company’s numbers very different from those which the current financial year closed with a turnover of 260 million euros. Gioia Pura is an asset that we needed to complete our portfolio of brands. With the acquisition of Gioia Pura we also want to establish ourselves in this sector Lombardy and we enter here as a leader by buying 26 stores, we bring an Italian brand and we think we have something that can express differentiation compared to the Austrian market”.
And then the experience outside the Italian border, to expand and explore unconventional markets. With the sole objective of always being in the lead and excelling in the competitive global gold rush.
