Region Liguriatogether with the dance club union Silb-Fipe, launches the communication campaign Addicted to life – Don’t buy it and announces a new project on the prevention of alcohol abuse.
The communication campaign Addicted to life aims to raise awareness among young people in order to avoid risky behaviors linked to alcohol consumption, in particular the so-called binge drinkingthat is, alcoholic binge: the tendency to drink a large quantity of alcohol concentrated in a short time.
The prevention campaign, conceived by the Emilia-Romagna Region with the patronage of the Conference of Regions, was extended to the entire national territory and was included among the communication activities of the Regional Prevention Plan.
At the center of the campaign is a video that positively describes the passions and lifestyles of young people (for example music, travel and sport) playing on the double meaning of the word addiction, which in English means both addiction and passion. Silb, a union that brings together companies operating in the dance entertainment and entertainment sector and currently counts on the membership of around 90% of the Italian discos and ballrooms registered by the Chambers of Commerce ( in Liguria there are around 120).
“After the project conceived by Emilia Romagna – he explains Sonia Salvini, Alisa’s contact person for addictions – Liguria will promote an initiative aimed at ballroom staff and operators. The objective is to develop a training tool aimed at dance hall operators and staff in order to build a network of people who collaborate on safe entertainment. The impact will be on the people who frequent the dance halls, in particular young people and minors”.
“The presence and involvement of the dance club union – he explains Mattia Nicotera, president Silb-Fipe Genoa – is of great importance in this type of awareness initiatives. For this reason we have become promoters of projects considered important for their cultural and social value, thanks to which an increasingly strong collaborative relationship has been started with institutions such as the Ministry of the Interior, the Ministry of Health, the Traffic Police and many Regions , Italian Provinces and Municipalities sensitive to these issues”.
“Several protocols have been signed to intervene on critical issues such as the drug emergency, risks on the roads, safety inside and outside the premises. Precisely because it is aware of the important contribution it can make, Silb is part of the National Council on Road Safety at the Cnel and adheres to the Alcohol Forum, the body established within the community which aims to identify good practices relating to the intake of drinks alcoholic”.
