The councilor to Adnkronos: “40 thousand attendances per evening and 78 artists who usually sell out the Olimpico and San Siro”
“With today’s attendance we believe we can exceed 160 thousand people in totaltherefore an average of 40 thousand people per evening. Seventy-eight artists, all the artists of the moment, those who sell out the San Paolo, the Olimpico, the San Siro. The objective achieved is that Rome has once again become the capital of concert events”. The assessment given to Adnkronos is by Alessandro Onorato, councilor for Culture and Tourism of Roma Capitale, who in the light of the data makes an analysis of the great success of ‘Tim Summer Hits’ on the eve of the last evening of the great event in Piazza del Popolo from 11 to 14 June, which was packed out every day.
Geolier, Annalisa, Antonello Venditti, Arisa, Ermal Meta, Fedez, Gazzelle, Gianna Nannini, Gigi D’Alessio, Angelina Mango, Il Tre, Mahmood, The Kolors, just some of the performers who have graced the stage of the famous Roman square. “Our objective – explains Onorato – was to allow everyone to experience great musical events, considering that concert tickets cost eighty, ninety euros and more. It is the third year that we have organized it but the fundamental difference is that while in previous years it was a traveling festival in Italy, this time it was held only in Rome”. This, observes the Capitoline councillor, “demonstrates the centrality of the city, and for the first time it will be broadcast on Rai1 with a great image return”. In addition to this, “it was a great driving force for tourism, with thousands of people arriving in Rome just to see these concerts”.
The success of the event did not surprise Onorato. “I was convinced it would be a great result -he admits- We invested in a major communication campaign to ensure that Piazza del Popolo was available for the event. Furthermore, the artists available were a guarantee of success. Not only for the Zeta generation, it was Raf, Berte, the Pooh”. Did you go dancing? “Yes, even if with poor results – the councilor jokes – One evening I also brought my daughters and my wife”. That square saw? “Safe, cheerful, festive. Full, from children to seventy-year-olds. I believe in full squares, it is the vocation of a city like Rome.”
