GENOA – Ligurian commercial companies with at least thirty years of continuous activity will be able to request the “Bottega Ligure” brand, the new recognition with which the Liguria Region, in agreement with the Ligurian Chamber System and the sector’s trade associations, enhances historical and local businesses as meeting places, places of service and social and urban protection of the Ligurian territory, essential for the liveability of urban centres. Presenting it at the Sala Trasparenza of the Liguria Region were the regional councilor for economic development Alessio Piana, the secretary of the Genoa Chamber of Commerce Maurizio Caviglia, also representing the Riviere di Liguria Chamber of Commerce, the deputy vice-president of Confcommercio Liguria Alessandro Cavo and the regional director of Confesercenti Liguria Andrea Dameri.
“Promote, enhance and pass on the historic regional commercial heritage to future generations. This is the essence of the new ‘Bottega Ligure’ brand, a measure included in the latest tender dedicated to CIVs, with which we intend to safeguard and support those companies that have not only carried on decades-long traditions of quality, but also preserved, in their own offices, elements from their past – underlines the regional councilor for economic development Alessio Piana – A sign of further attention from the regional administration towards local trade, which adds to what has already been foreseen by ‘Cassa Commercio Liguria’ for companies with at least twenty years of activity (non-repayable contributions of up to 30 thousand euros) and by area agreements and pacts to protect good trade. With this brand – adds the councilor Alessio Piana – we are going to include all the so-called traditional businesses under a single brand, from the neighborhood businesses envisaged by the Consolidated Law on Commerce to the shops historical”.
“The new ‘Bottega Ligure’ brand enriches the family of brands created to distinguish those small, resilient businesses that raise their shutters every day by offering local products, keeping traditions alive, giving value to the territory and making it more attractive – he comments Maurizio Cavigliageneral secretary of the Genoa Chamber of Commerce – Our objective is to increase the awareness of businesses on the importance of this mission of theirs, which can mean, after 50 years of activity, registration in the various municipal lists of shops historical and traditional places: the regional list of shops Ligurians of Todayin short, it is the nursery where you can grow shops historical and traditional places Tomorrow”.
Applicant companies will have to demonstrate their history of operation, accompanying the practices with a report from which the historical continuity of the company for at least 30 years and the tradition of the sales service carried out in the regional territory emerge, also with period photographs or reproductions of historical documents of the company. Logo concession requests can be submitted by the 1st July 2024 to the Chamber of Commerce competent for the territory. The companies that obtain brand recognition will be included in a regional public list and will have the opportunity to display the brand in their premises and use it in their communication tools.
“For many years now, as Confcommercio, we have been asking for recognition of our businesses which represent the beating heart of Liguriawhich constitute the largest source of income and employment, which have faced and are still facing a serious crisis also resulting from the pandemic – he explains Alessandro Cavo, deputy vice-president of Confcommercio Liguria – Our commercial businesses in Liguria deserve to be able to boast of a brand that makes them recognizable as businesses that offer hospitality, quality and service to the consumer. Finally, thanks to the Liguria Region’s announcement, we have achieved this result. The thousands of Ligurian commercial businesses will have their own brand.”
“The joint work with the Region and the Chamber of Commerce system continues to enhance our rich entrepreneurial fabric – says the regional director of Confesercenti Liguria Andrea Dameri – The Bottega Ligure brand has, among other things, the advantage of being able to include companies that, while maintaining the same activity, have changed their shareholding structure or corporate form over time, whose real history would therefore not be revealed by consulting only the company register. Furthermore, we hope it can represent a sort of incubator for future projects shops historical, maximum recognition for economic activities”.
