In periods like this, where the consumer crisis continues to be felt, to stimulate sales it is important to mix various factors with extreme skill within the fruit and vegetable department. Among these we can mention: an assortment suited to the season, care in the presentation of the arrangements and sale of products at a fair quality-price ratio.
Getting some of these things wrong could further penalize rotations and, if this is repeated over time, it can drive the customer away from the store.
This period, which coincides with the passage from winter to summer referencesis undoubtedly among the most critics and during the last survey in the shops we had confirmation of this.
In fact, the temptation to include a first fruit often leads to selling poor quality products at high prices and, at the same time, winter products are “abandoned” to their fate. A phenomenon that is accentuated in larger surfaces, where there is a need to have a wider assortment, which however complicates management by the employees.
Waiting for the arrival of stone fruitexpected soon, have ended up on our radar medlars, a typical spring reference that is never missing from the assortments of this period. Of course, seeing them sold at €12.90/kg packaged in trays of 5/6 fruits to preserve their quality-integrity (therefore with an average price of 5 euros per piece) seems truly excessive, so much so that the goods age on desks.
Tags: Largescale retail trade high prices quality drive customers
