NEWS
Print the page
Send by email
The TV spot “Io Sono Friuli Venezia Giulia” presents the natural and cultural beauties of the region, inviting you to discover its wonders. There he is!
The Friuli Venezia Giulia Region launched the promotional campaign “I am Friuli Venezia Giulia” with a television commercial broadcast on the main Italian channels, including Rai, Mediaset, La7 and children’s television channels.
The commercial, lasting 30 seconds, was created by the Winter Video agency and shot by Nico Malaspina.
The commercial portrays an Italian family in their living room during a moment of relaxation.
The tranquility is interrupted when the mother asks the family: “So? Where are we going on holiday?”. This triggers a series of discussions between family members, each with their own preferences on where to spend the holidays: seaside, art, entertainment or fresh mountain air.
In the end, the mother finds the solution to please everyone by proposing Friuli Venezia Giulia as the ideal destination.
The objective of the commercial is to convey to the public the emotion and uniqueness of the Friuli Venezia Giulia territory, highlighting its natural and cultural riches.
The television campaign began on March 24 and will end on April 13, 2024, with a total of 2393 broadcasts of the commercial.
Director Nico Malaspina underlined the interest in working with the actors and the open text of the advert, which allowed him to play on the interpretation and rhythm of the scene, offering a stimulating challenge. F
ederico Malaspina, producer of Winter Video, expressed enthusiasm in helping to promote Friuli Venezia Giulia through the creativity and experience of the agency.
Watch the commercial:
