Parma Calcio wanted to launch the new season ticket campaign, which will start on July 4th, in view of the new season in Serie A, to the tune of the composer Giuseppe Verdi from Parma. The idea of the “Va pensiero” with that “sull’ali… gialloblu”, revisited compared to the original to give a connotation closer to the fans, is the perfect synthesis of what the club’s idea is. A precise and important choice to further confirm “the desire to want to enhance the territory” said Luca Martines, managing director corporate of the club.
And then, wanting to give another interpretation, “On the wings…” could be seen as the wings of enthusiasm, those on which Parma sailed during the last season until they won the cadet championship and on which the fans have already demonstrated that they were left with very long queues for the “Tardini Card”. In a few days the collection will begin and the season ticket campaign will also start with absolutely advantageous prices and which, especially in Curva Nord, in the pre-emption phase, will have a price of 195 euros. The fans are excited and can’t wait to start the new season: “The expectations are extremely positive.”
Director, why did you take inspiration from Verdi and Va Pensiero for this season ticket campaign?
“The theme of the enhancement of the territory is one of the pillars of the club and we have been carrying it forward for some time in various aspects and forms, expressed through a series of partnership and collaboration activities with those who are the excellences of our territory and who stand out for the quality of their products that carry the name of Parma and Made in Italy around the world and in this context we wanted to privilege the cultural aspect, because here, in addition to the excellence of agri-food, there is also culture. A city that has expressed great personalities and, obviously, we could not start from one of our most famous citizens like Giuseppe Verdi. Already during the end of the championship we were inspired by the concept “on golden wings” and we wanted to give a connotation closer to the club by paraphrasing and putting “on yellow and blue wings”. The same graphic campaign is inspired by the posters of the nineteenth-century opera, therefore with Verdi as the protagonist and also the beautiful Teatro Regio”.
How important is it, on a communicative level, to make people understand the connection with the territory, the values it represents and with characteristic places such as the Teatro Regio could be in this sense?
“Extremely important because in the past, even recently, we had repeatedly used references to the Duomo or the Baptistery, iconic places of the city and the province. The Teatro Regio has distinguished itself in its history and is famous throughout the world and we could not fail to pay homage to this symbol as well as we will do with other important structures”
Before going into specifics, in recent weeks fans have shown great enthusiasm by signing up for the Tardini Card. The numbers are important, so I ask you what do you expect from the season ticket campaign?
“The Tardini Card has had a very positive response, even beyond our expectations. Several thousand fans have signed up at the stadium and online, remembering that it is mandatory to buy a season ticket in July and there are still many to be collected in storage at the stadium. The first three days of July fans will have the opportunity to sign up for the Tardini Card again and then from the 4th the actual campaign for the season ticket will start. Expectations are extremely positive because our intention, as well as hope, is to always have a full Tardini. A high participation of fans because it is important for us to have the support of our city and for this reason we have tried to set it in this direction, maintaining a price policy that is advantageous especially for those who bought a season ticket last season, but also for new ones”.
How will the subscription campaign be structured?
«There is a first phase, the pre-emption phase, for old season ticket holders, it will open on July 4th and will last about ten days with an interesting price structure and a limited increase maintaining the same discount bands as previous years, plus the possibility of keeping your sector and seat, if you want. In short, it is a campaign aimed at the fans who supported us so much last year during the season.
And then…
«In the subsequent phases, phases two and three dedicated to new subscribers, they will see a reduction in the number of reduced and discount bands in various sectors. A harmonization process started already last year because we had too many and in too many sectors of the stadium so we are harmonizing by always keeping discount bands for the over65s and the under24s and under14s, always maintaining the promotion for families and those intended for couples and any children.”
What will the prices or ranges be for the various sectors of the stadium?
“We have tried to maintain an extremely advantageous pricing policy. The increases in the various sectors of the stadium remain affordable, confirming the club’s desire to meet our fans and fill the entire Tardini. To give some examples, in pre-emption: in the Curva Nord we are under 200 euros, in the lateral west the season tickets are just over 500, in the Petitot laterlae they are around 800 and then go down in the Est with bands that go from 300 to 400 euros. Obviously in the subsequent phases there will be increases, but always, as previously mentioned, with the intention of keeping prices advantageous for everyone. I believe the desire to have our people at the stadium is evident from the policy applied for prices”.
What are the methods for subscribing to the subscription?
«It can be done online through the Vivaticket platform and in presence at the stadium or in the various affiliated points, among other things they will be increased».
How long will the season ticket campaign last?
“The idea is to close the season ticket campaign at the start of the championship. The first part of the calendar will be defined on July 4th, so we are waiting to understand when it will be the first in Serie A and adjust accordingly. However, I repeat, shortly before the start we will try to close it and make it last around six weeks.”
Will there be any further news or surprises for fans for next season?
“The news and possible surprises are more related to the aspect of the Tardini Card as we had anticipated that will give access to a whole series of special contents rather than products and merchandising, in addition to a series of discounts trying to introduce the concept of taking care of our fans 360 degrees with a series of additional services. The Ennio remains the Ennio but we will make small interventions to improve access, flows and therefore also the method of use. These are some of the novelties that will be in the next championship”.
Does the Director want to make an appeal to all the fans a few days before the start of the new season ticket campaign?
«Surprise us. Give us much more than 10 thousand subscriptions. We must have the Tardini full because the team needs all the fans.”
Simone Brianti
