Il SEM Groupamong the main operators in Italy in thebottling and in the distribution even abroad mineral waters under its own brand (Sorgente Monte Cimone, Fonte Ventasso, Acqua Clavdia, Sorgente Giulia, Fonte Lieta, Sorgente Angelica, Sorgente Flaminia) and private label for large-scale distribution, announces the acquisition of an important company specialized in the production of craft beer, Brewery 620 Stepsbased in the province of Udine.
This important strategic step was possible thanks to the co-participation of Friulia SpA, the financial company of the Friuli-Venezia Giulia Region, whose mission is to promote the economical progress of the territory, who acted as a facilitator in the negotiation to finalize the purchase.
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Brewery 620 Stepsthe first ‘shared brewery’ of Italy, is an excellent Italian reality renowned not only for the excellent quality of its beers, produced with traditional methods and top quality ingredients choicebut also for its growth philosophy based on a community of beer enthusiasts.
“Our brewery has developed an innovative strategy, directly involving its supporters through crowdfunding operations, transforming them into members and creating a strong sense of belonging and participation in the project.” – he declared Richard Caliari, president of the craft brewery.
The synergy between the know-how of the SEM Groupthe financial and institutional support of Friulia SpA and the experience in the production of craft beers of the Birrificio 620 Passi will guarantee the new product developmentkeeping thealto standard quality that has characterized the production of the craft brewery up to now. The presence of the Regional Financial Company in the shareholding structure of the 620 Passi Brewery has been an important element for the success of the operation, thanks to which it has been possible to structure a advantageous agreement for all parties involved, ensuring the production continuity and theinnovation.
“This acquisition represents a significant step for our group. We are thrilled to be able to collaborate with esteemed companies in the local area and with a production company that shares our same values quality, sustainability e innovation. Together, we will be able to offer our customers an even wider range of excellent products. The operation, carried out to differentiate the business by implementing the products of the beverage supply chain, also intends to complete and grow the excellent work of the founders and give life to a unique, interesting and economically important operation for the North East.” declared Claudio Turchi, CEO and owner of the SEM Group.
Il SEM Group continues its path of growth and diversification, confirming itself as a leading player in the Italian beverage panorama. With this new acquisitionthe company is preparing to face new challenges and seize the opportunities of a constantly evolving market.
Source: nordesteconomia.gelocal.it/ – grupposem.it/
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