A long journey throughout Italy. From North to South. That’s what they’re doing adidas And FIGCwhich – together for the first time with a European as partners – they await the last match of the group: the one that will decide the future of the boys Spalletti. Meanwhile, the anticipation grows. Like Milan before the debut and Rome on the eve of the match against Spain, Bari – in turmoil for the last 90 minutes against Croatia – was also the scene of an activation of the Three Stripes brand. In fact, blue suddenly colored the city twenty-four hours after kick-off in Leipzig. In the iconic Arco Basso street, known throughout the world as “the street of the orecchiette”, this morning the pasta stalls in Bari had a different look: in fact the entire street was full of flags and the sellers themselves were wearing the Azzurri shirt.
The initiative
The initiative – organized in collaboration between adidas and the FIGC – has attracted great interest from tourists and cruise passengers who disembarked at Bari on a hot and sunny Sunday. But never enough to prevent a walk in the Old City. There where culture, passion and cuisine blend together. A message – that of union, tradition and identity – that adidas and the Football Federation have decided to collect and share with the rest of Europe. The street of the orecchiette therefore becomes the symbol of a heritage that all Italians have in common. And it is precisely from an iconography of the past that the blue apecar also comes, which throughout today, Sunday, has been cruising through the streets of the city center and the seafront, carrying with it national team t-shirts, balls and gadgets. In fact, everyone is looking for something to hold their hands when the Mameli Hymn plays on our television screens again.
