The book by former senator Dario Stefàno “Enotourism 4.0” was presented at Tenute Lu Spada in Brindisi, as part of the “BOOKS IN THE VINEYARD” exhibition. VIDEO INTERVIEWS.
Wine and the land increasingly represent great resources, conviviality, culture, planning, economic and tourist development.
A combination which, for example, for Puglia, Salento, the Brindisi area, is very important, but must be increasingly valorised, consolidated, through synergies, initiatives which, among other things, cannot ignore institutional commitment, at all levels.
A combination that, for example, Tenute Lu Spada has been looking at for some time now, located practically a few steps away from a heritage site of the city and of the Brindisi area such as the Cillarese invasion-park.
A reality, a “suggestive landscape and scenario”, present with its wine production also in various European events and stands and increasingly becoming “a real cultural container, through initiatives, conferences, meetings involving sector experts, citizens , political representatives, entrepreneurs, organizations and associations from the city of Brindisi and the surrounding area.
Last Friday, presentation of the book by former senator Dario Stefàno entitled “Enotourism 4.0”, meanwhile the “fruit” of the great passion of a man, of an entrepreneur, for wine, his land, Salento.
Present, in addition to the Administrator of Tenute Lu Spada Carmine di Pietrangelo, the Mayor of Brindisi Giuseppe Marchionna, Giuseppe Coppola ofCantina Coppola 1489 Gallipoli”, Pierangelo Argentieri President of Federalberghi, Romina Leopardi Marketing manager of Tenute Rubino.
Dario Stefàno’s book, with Donatella Cinelli Colombini and the valid and timely contribution of various sector associations, essentially highlights an overview of the sector, through statistical data, trend analysis, updates and insights, practical suggestions for wineries and institutions tourist.
All of this, with the intervention of the former parliamentarian (but, essentially, still committed to serving the territories), engaging, concrete, with the aim “of making communities and institutions further understand the importance of wine for developing tourism, the economy, a better knowledge of our landscapes and heritage, of our daily life”.
A work therefore useful not only for the wineries, but also for the tourist promotion of the wine-growing areas.
That relationship WINE – LAND – TOURISMwhich among other things “fits in” precisely with “Brindisi candidate for Capital of Culture 2027”, a future, a development which, as stated by the mayor of Brindisi Giuseppe Marchionna, “will take inspiration, in terms of ideas and initiatives, from a dossier presenting the candidacy which must also contain the importance of the wine, the contribution and significant impact of our companies and wine and food and wine businesses”.
In this context, the “message” of the Administrator of Tenute Lu Spada Carmine Di Pietrangelo, “the beginning”, with other interesting and engaging initiatives that will be implemented. “Wine is culture, it is conviviality. In Brindisi it is also history and can be an important part of its future. Wine helps us discover territories, creates economies, enhances specificities and characteristics. It has a landscape, naturalistic, as well as economic and productive value.
Wine tourism has become an increasingly popular form of tourism. The Wine Tourism 4.0 report is a tool and manual of knowledge, thanks to Dario Stefàno we also and above all have a more in-depth picture of what is truly a great resource for tourism and the growth of the territory”.
PHOTO MARCELLO ALTOMARE
VIDEO INTERVIEWS
