Confartigianato Imprese Ancona-Pesaro and Urbino participate inevent organized for 25 June 2024 at 4.30 pm at the Town Hall – Council Hall, Piazza del Popolo 1 in Pesaro, by EDIH4Marche, European Digital Innovation Hub (EDIH).
The event entitled ‘Digital transformation tailored for SMEs‘, aims to be an opportunity to discuss digitalisation processes in micro and small businesses. Processes that are not always simple, but full of opportunities and, regardless of their size, inevitable for companies that want to be competitive on the markets.
Digital skills and an ‘open’ vision towards the future and change are strategic for SMEs, a reality which, despite constituting the economic and social fabric of our territories, is still too little digitalised.
After the opening greetings Maria Luigia Maggiulli, Representative of the House of Emerging Technologieswill be followed by interventions by:
- Gaetano Ascenzi, Operations Director EDIH4Marche on ‘Digital Transformation services and paths tailored for SMEs offered by EDIH4marche’;
- Vittorio Calaprice, Artificial Intelligence, Cybersecurity, analyst at the European Commission Representation in Italy on ‘EU actions for the adoption of Artificial Intelligence and Cyber Security in SMEs;
- Raffaele Spallone, Director of the business digitalization and analysis of production sectors division at MIMITon ‘PNRR funds to support digital transformation paths in SMEs’;
- Andrea Maria Antonini, Councilor for the Marche Region, economic development, industry, craftsmanship, digitalisationon ‘The Region’s support for digital transformation projects in regional SMEs;
- Claudio Rorato, Director of the digital innovation observatory in SMEs at the Polytechnic University of Milanon the topic ‘There are no right technologies but winning strategies’;
- Valerio Temperini, Polytechnic University of Marche, Marketing Professoron ‘Strategic marketing management as a driver of digital transformation’.
The proceedings will close with the testimony of 5 SMEs from the Marche region who will bring their personal experience regarding the digital innovation paths undertaken and a networking aperitif.
