Among the protagonists of the days of Pitti Uomo also the Italian knitwear brand Daniele Fiesoliwhich to celebrate its 35th anniversary organized an event at Niccolini Theatrethe oldest in Florence, during the days of the salon.
A happening dedicated to the presentation of the capsule Archive and the screening of the fashion movie Easy pieces. Smart details. Enduring style, followed by live music and a highly emotional light show. The film is dedicated to the life of the brand, the love for quality, research and timeless style. At the center of the film is a young student who pursues his dream of becoming an artist: a fantasy that becomes reality in 2024. Similarly, in 1990 Daniele Fiesoli, already an agent for knitwear brands, decided to realize his goal, founding a company (the Wool&Co) and launch his own brand of made in Italy men’s knitwear under his own name.
It is the beginning of a success, which leads the collection to expand and embrace lines such as Upcycledin 2018, the woman N°_01 and before that, in the year 2000, the Daniele Fiesoli Absolutely Made in Italy. The world of Daniele Fiesoli includes Lab (a selection of highly experimental and research proposals) e Wardrobesynonymous with refined knitwear in fine materials including silk and linen, but with a very advantageous quality-price ratio, given that retail prices range from 180 to 250 euros.
Today Daniele Fiesoli sells his products in 26 countries through 1,400 high-end multi-brand stores and closed 2023 with a turnover of 16 million euros, of which 65% was achieved through exports. 10% concerns the female portion, however projected to grow which should bring it to around 30%.
«We focus on increasing sales – explains Daniele Fiesoli (in the photo below) – also through the expansion of exports. We aim to raise them to 75% of revenues by 2025.” The key markets currently include, in addition to Italy, Germany and the countries of the former USSR, despite the current difficulties in the area. Focus also on Türkiye, South Korea and Japan, while the USA and Canada are in the sights.
Finally, expansion into a higher segment and presence in increasingly selected stores are expected in the future. «The market offers us opportunities for development – concludes Daniele Fiesoli -. Some important brands are taking a step back, certainly not a good sign but the downside is that we find ourselves faced with opportunities that we must seize quickly.”
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