The awareness campaign on skin protection by Nivea Sun and the Italian Red Cross, now in its sixth edition this year, will stop in La Spezia on Sunday 16 June. The initiative, sponsored by the Municipality of La Spezia and the Port System Authority of the Eastern Ligurian Sea, is part of a prevention tour which includes nine stops throughout the national territory, with the aim of increasing people’s awareness and preventing damage caused by exposure to the sun.
On Sunday 16 June, in Passeggiata Morin from 9.30 to 18.30, citizens will be able to undergo free skin screening inside the mobile clinic of the Italian Red Cross. Dermatologists will provide free consultations to prevent the onset of skin diseases, including cutaneous melanoma, and to disseminate useful information on the risks of incorrect sun exposure, in view of the arrival of summer.
Even today there is a great need to raise awareness among the population on the importance of using sunscreen to enjoy the sun in complete safety. In fact, the penetration of the solar category in Italy stands at 28% (Source: Nielsen Consumer Panel 2023). Thanks to prevention activities, over the last twenty years the number of melanomas removed at an early stage has increased significantly: this translates into more effective treatment and greater survival five years after the onset of the pathology. Since melanoma has a prognosis strictly dependent on the depth of its infiltration into the skin tissue at the time of diagnosis, prevention and subsequent treatment translate into an increased survival rate of approximately 15%.
