On Tuesday 4 June at 9.45pm, the Salone Auto Torino will host a special event illuminating the Mole Antonelliana of yellow and blue, marking the start of the countdown to the auto show to be held from 13 to 15 September 2024. The Mole, symbol of Turin, will be tinged with the city colors for one night, paying homage to the city that will once again become the center of the automobile, with over 30 car brands that will liven up the squares and streets of the centre, and with a forecast of 500,000 visitors.
In preparation for the Show, from August 30thone Photo exhibition entitled “The history of the automobile: from the beginning to 2024” will decorate the porticoes of Piazza San Carlo, recounting the stylistic and technological evolution of the main car manufacturers through their first and latest cars. The exhibition will be visible for fifteen days both under the arcades of the center of Turin and online on the official website of the Show, where it is already possible to download the Free Pass. This free electronic pass offers a discount of up to 80% on Frecciarossa travel to and from Turin during the week of the event, as well as various agreements on transport, hotels, museums and restaurants.
Due to its significant historical and cultural value, the Turin Auto Show has obtained the patronage of both the Ministry of Infrastructure and Transport and the Ministry of Culture.
Andrea Madaffaro
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