Orientation day at Villa Umbra for the students of the classical and musical high school “A. Mariotti” of Perugia on new digital professions in the PA and simulation of a communication campaign
Perugia, 3 June 024 – There were around two hundred students of the classical and musical high school “A. Mariotti” who populated the Umbrian School of Public Administration last Friday 31 May for an orientation day on the new digital professions within the PA.
A space for learning about work in the public sector but also an opportunity to understand how the face of public administration is changing with the introduction of new professional paths activated with the digitalisation of services.
After an initial presentation of the School, its mission and service for public employees and citizens, the girls and boys of the first classical high school and the third year of musical high school had the opportunity to delve deeper into the activities developed by the school’s multimedia area .
Specifically, thanks to a direct discussion with the young professionals and technicians of Villa Umbra, the communication, training and digital information activities at the service of regional public administrations were presented.
In particular, the Mariotti students studied in depth the techniques of designing and producing institutional communication campaigns and then engaged in a group contest: designing a short video to be used as a communication campaign on TikTok, aimed at generating new registrations for high school study courses.
Each group, using the levers of creativity, produced storyboards and created one-minute video presentations, judged by professionals from the training and communication area of the Umbrian School of Public Administration.
The video, which was judged the winner for its originality, communicability and synthesis, will be created with professional means and techniques by the group that created it together with the multimedia collaborators of Villa Umbra and can be used by the Mariotti high school for its enrollment campaign.
