the first store opened in Ravenna

long S opens its first store today Ravenna in via Antica Milizia, in the south-east area of ​​the city. It’s also about the first point of sale of the chain in the Romagna area. The building is located in an area that has been the subject of an important urban planning intervention, between green spaces and residences, close to the historic center and the main tourist places of the city. The supermarket occupies a sales area of 2,500 m2, it houses the Atlantic Bar and has a large car park with over 400 parking spaces between the ground floor and basement, with charging stations for electric vehicles, spaces for motorbikes, bicycles and e-bikes.

In the new shop 129 people work between the supermarket and the bar, 87 new hires, of which 63 from the local area. The project is part of a larger one urban planning interventionwhich comprises new roads, residential units under construction, cycle paths and a public transport stop near the supermarket. Furthermore, Esselunga contributed to the realization of a public parking of 90 seats in the area adjacent to the shop and 1,500 m2 greenery and cycle paths.

The assortment

The supermarket offers customers an offer of more 15 thousand products with great attention to convenience and exclusive private label lines to satisfy every shopping need. In the division fruits and vegetables more than 500 selected products and the organic line; in the division gastronomy a selection of 180 Italian cheeses with excellences from other countries, 100 cured meats from the best national production, over 50 gastronomic specialties and the proposals of the “Esselunga cuisine”, more than 200 recipes to immediately bring to the table, choosing from dishes of Italian tradition and from the world and vegetarian dishes. The assisted departments of meat and of fish with a proposal of sushi, the bakery with 16 varieties of fresh bread, pizzas and focaccias prepared with natural ingredients and selected flours. It enriches the offer Elisendathe line of high pastry shop of Esselunga created in collaboration with i Cerea brothers, starred chefs.

Inside the shop also a rich one wine shop with more than 800 labels from all over Italy and with the assistance of a sommelier to guide customers in choosing wines. You can use the service reservations for gastronomy, fish, meat and sweet and savory specialties.

The store also houses the Bar Atlantic, the 122nd of the group, which has a capacity of 140 seats inside and outside, where customers can stop for breakfast, lunch or an aperitif with menus that vary weekly. The choice is very wide including first courses, second courses, sandwiches, cold cuts and cheese platters, salads, fruit salads, cakes, fresh fruit juices and many specialities. Thanks to the presence of digital totems you can view all the available dishes and book the ones you want: the preparation takes place on the spot and they are served with a call system.

Digital technologies

To make the shopping experience quicker and more convenient they are present fast checkouts dedicated to self-payment et al self check-out and the “Presto Spesa”, also available on the app. New customers have the opportunity to join the program “Fidaty” by requesting directly in the store, via a QR code, the digital card free and immediately active.

In addition to the service e-commerce available through the app and the esselungaacasa.it website, for those who prefer to order their shopping online and pick it up in store on the same day, in the booked time slot, there is a free service Click and Go Locker. In the shop there is also a eco-compactor for the collection and recycling of PET plastic bottles.

The Esselunga in Ravenna is open everyday from 7.30am to 9pm, on Sundays from 8am to 8pm.

Copyright: Fruitbook Magazine