The Officine del Sale was the scene of the meeting organized by Confesercenti in which the two mayoral candidates Massimo Mazzolani, for the centre-right, and Mattia Missiroli, for the centre-left, faced each other. There were many topics related to the world of business and economics for which the candidates had a limited time to respond and explain to the public the solutions and hypotheses contained in their program. Some of the hottest topics: tourism, hospitality sector, Bolkestein, public interventions, catering, trade and tax pressure. One of the strongest points in common between the two candidates in explaining the future of the ‘beach model’ was certainly the ‘no’ of both to “beach parties”.
On tourism and bathing the two candidates expressed themselves in a partially different way with ideas that distinguish them on the practical level of the choices they will make if they are called to lead the city. Massimo Mazzolani, among the various points touched on in the answers, explained that “all the localities must progress together. The shopping centers need the promenade and it is necessary to invest in the new Cervia In Foundation which needs more resources. The use of the tax is good of stay if it will be used more for promotion. They are important containers in which to plan the city’s events good because they have distanced themselves from quality customers. We need to return to quality to recover those customers. What has been missing in the past is involvement and communication with trade associations and local actors the entire city”.
Mattia Missiroli instead explained that “we need to start, in the meantime, by making the most of what already exists. In Milano Marittima, the redeveloped area behind the bathrooms was a job that tidied up an area where everything was without rules. Now we need a public investment to relaunch the center and also creating a promenade in a center and on Milano Marittima it is more complicated to rebuild it. We work on investments and synergy with operators who recognize the value of the two sectors. What needs to be enhanced in our seaside offer is Sulla Bolkestein the value of individuals remains better than a merger. For this reason, a technical-political table must be built with administration, union and operators because, in the municipality of Ceriva, we are talking about 250 tenders and they would not be sustainable for our municipality Our tourism model is certainly not that of discos on the beach. Now we need a medium-long term vision with a feasible plan and economic coverage.”
Ilaria Bedeschi
