Palermo and the Pupa del Capo, Di Dio: “Art and culture create economy”

May 16, 2024, 8.20pm

1 minute read

PALERMO – “Confcommercio Palermo enthusiastically supported the project ‘La Pupa si recreates itself 1924/20240’ with which the ‘Save Palermo’ foundation wanted to honor the famous Liberty mosaic of the Mercato del Capo with the image of Demeter. The president of Confcommercio Palermo, Patrizia Di Dio, said this at the presentation event, at Palazzo Sant’Elia, of the so-called “Pupa del Capo.

This is the special Demetra who finds new life after the restoration thanks also to the reproduction of the dress and the precious jewels specially made by two Palermo companies. “Through the recovery of models from our flourishing and recognized roots – added Di Dio -, we want to give an example of extraordinary local creative and entrepreneurial strength. It is our precise commitment to translate the beauty we are surrounded by into economic value”

“Thanks to our history – adds Patrizia Di Dio – we are able to create better wines and food, more elegant furnishings, the most beautiful fashion and jewellery, the most refined lifestyle. We must not simply sell objects, defined by their usefulness. We must learn to sell “meanings” that generate emotions. Through art, culture, traditions and identity we can make otherwise ordinary products extraordinary. Art and culture can and must create the economy.”