The 56th edition of the Vinitaly 2024, scheduled for April 14th to 17th. For the Department of Agriculture, Rural and Environmental Development of the Puglia Region, which together with Unioncamere Puglia has set up pavilion 11 of the international fair dedicated to wines and spirits, this is a central event for the promotion activities of Apulian viticulture, food and wine and fish from Puglia.
The activities scheduled for the four days of the fair received positive feedback from small and large businesses. In particular, we note the participation of 62 companies in the B2B meetings with 15 buyers from all over Europe but also from the Philippines, United States, Latvia and Brazil, for a total of 180 appointments. More than 250 seats were served during the 16 show cooking sessions in the dedicated area of the Puglia Region pavilion, with an activity illustrating food-wine pairings, detailed in Italian and English. Fifty recipes that allowed Vinitaly visitors to discover an authentic Puglia, capable of implementing the principles of the Mediterranean Diet starting from the products of the land and sea, often defined as poor.
The three off-the-show events promoted by the Puglia Region in the center of Verona were based on the authenticity and quality of Apulian products. With Benvenuti in Puglia the focus was on the opportunities to be seized on the wine tourism front while Puglia taste experience, in the two events on 16 April allowed buyers, specialized journalists and professionals to discover the peculiarities of fishing and aquaculture of Puglia, as well as the sustainability and integration between the different agri-food chains of Puglia and the role of research bodies in favor of the healthiness of Puglia’s fish.
The research bodies were involved in the days of Vinitaly to take stock, during the conference activity held in the dedicated area of the Puglia Region pavilion, on the status of sparkling wine production in Puglia, a market niche with high margins for development. From Vinitaly 2024 the Puglia Region has launched the launch of a new promotion project through the use of the podcast tool together with the Donne del Vino association: in the next few months 5 Apulian entrepreneurs will be involved in the project, useful for describing their daily work and wine industry opportunities for women.
Returning to wine, the numbers of the wine shop of the Puglia Region confirm the quality of the work carried out at Vinitaly 2024: 1,500 bottles uncorked and 11,000 glasses served during the guided tastings and masterclasses, useful for discovering the wines that come from the Gargano to Salento and in particular from the 35 native vines of Puglia.
