A territorial marketing project that goes by the name of ‘Lombardy Style’to give new impetus to the attractive and touristic positioning of the ‘Lombardy destination’ by involving the territories to build a homogeneous and easily recognizable promotional action both in Italy and abroad.
The guidelines for joining the project territorial marketing launched by the Region provide that public entities and trade associations can join the ‘Lombardia Style’ project and use its distinctive brand to carry out events, activities and projects linked to the promotion of the attractiveness of the Lombardy region.
Furthermore, public entities that carry out tourism promotion activities in the area can also use the coordinated image of the ‘Lombardia Style’ project for institutional purposes.
The Lombardy Municipalities, as experts on the realities of the territory, can also identify deserving private partners to take part in the ‘Lombardia Style’ project.
“We make the territorial marketing brand ‘Lombardia Style’ available to public entities and trade associations, free of charge, to enhance the attractiveness of the entire territory – explains the Lombardy Region Councilor for Tourism, Territorial Marketing and Fashion Barbara Mazzali-. In addition to the use of the brand for tourism promotion initiatives, graphics are also available, for a recognizable action in Italy and abroad. The objective is to present the excellence of Lombardy with the common thread of the ‘Lombard style'”.
Tags: Lombardia Style project guidelines
