“For the last five years Basilicata has made numerous steps forward in the tourism sector, our region is increasingly attractive on an international level.
Authoritative data certifies this, not slogans, like the reports relating to the year 2023 from Irpet and Istat.
Travelers’ opinions for our region are positive and will be confirmed in 2023 first in Italy in the Tourism Regional Reputation Index ranking as regards hospitality.
Basilicata is now recognized internationally, and there are more and more foreigners who they choose it with a 40.4% increase in arrivals and a 25.5% increase in attendance compared to the already historic year of 2019.
Positive data that also derives from important new projects, such as roots tourism and passion tourism, o for the measures implemented by the regional government for the maintenance of the accommodation system which, only for the years 2020-2022, which it made available for companies in the sector over 60 million euros with an increase compared to 2019 in the number of businesses (+8.3%) and beds (+3.1%).
Even from an employment point of view, 12 thousand work units activated (plus 6 percent of the regional total), and also according to ISTAT data processed by Federalberghi and FIPE, the job market in Lucanian tourism is characterized by a high female presence and consistent youth participation, with almost 37% of employees under 30 years old.
We’ve received several awards: in 2023, Basilicata was the best region in Italy for the Data Appeal “Digital Destination” award (third in terms of appreciation from foreign tourists).
In 2022, for Booking.com it was the most welcoming region in Italy and was among the 12 novelties of world tourism according to Vogue.com.
The Lucanian seaside destinations and the Pollino Park were among the new features recommended by Forbes.com in 2022.
APT received the special mention from Legambiente as part of the Italian cycling tourism Oscar, 2021 edition, and the national award for best communication with the Basilicata free to move campaign in 2022.
Matera and Basilicata today are recognized destinations, appreciated internationally and we will continue to do this great work together with sector operators.
We will not rest on these positive data, which we believe to be a good starting point to always do better.”
He declared it the president of the Basilicata Region Vito Bardi, candidate for the next regional elections.
