CREMONA – The Violin Museum of Cremona hosted the second chapter of #masterclass, the traveling format, an offshoot of the more well-known Travel Hashtag. An event structured into three thematic moments which, throughout the day, involved different audiences on the topic of tourism, thanks to the participation of marketing & communication experts, managers of tourism organisations, academics and digital content creators, selected for the occasion by the creator of #masterclass Nicola Romanelli.
“We have made a huge and fruitful investment in tourism in Cremona. The professionalism put in place is very high. Thank you very much to the councilor Barbara Manfredini to his staff, to all the city operators and thanks also to Travel Hastag, because it helps us to open our gaze towards ever new perspectives. Tourism is also job prospects, a varied and innovative job. Dialogue with students and schools is very important. We are promoting it in various areas – including agri-food – together with businesses, schools and universities. Because Cremona is a city of opportunities for our young people and, also from this point of view, tourism is a growing area” these are the words with which the mayor Gianluca Galimberti wanted to comment and praise the initiative which is at the end of a long journey of sharing with operators and studying various issues in depth.
During the morning, at the Giovanni Arvedi Auditorium, Romanelli e Federica Di Nardo they spoke to the students of the Manin, Einaudi, Ghisleri and CR.Forma institutes addressing the theme of “Professions and skills of tomorrow’s tourism”, while in the afternoon, in the Fiorini room of the Violin Museum, a round table themed ” DMO and valorisation of the territory”.
A moment of in-depth study that was well attended and appreciated by those present during which they spoke Carmen Bizzarri (European University of Rome), Patrick Romano (General Director of the Bologna Welcome Foundation), Bruno Bertero (General Director of the Langhe Monferrato Roero Tourism Board), Luca Caputo (General Director Destination Verona&Garda Foundation) e Paolo Rizzi (Director of the Local Economy Laboratory and Professor of Economic Policy at the Catholic University of the Sacred Heart of Cremona). Two hours of technical discussion on the prospects of Destination Management as a lever for qualitative, sustainable and human-centric tourism development:
“An unmissable opportunity to listen to tourism professionals share good practices consolidated in other destinations – declares the Tourism Councilor of the Municipality of Cremona Manfredini –. Our city believes in tourism and in the territorial governance project through the organization of a Destination Management Organization. The results obtained in recent years reward our efforts in this regard and consolidate the network of public and private operators”.
Finally, in the late afternoon, tour operators, employees of the non-hotel sector and representatives of the agri-food chain, all together in a “Digital Marketing and Communication” lesson with Sauro Mariani (consultant for strategic development and marketing in the hospitality sector), Domenico Palladino(editorial director of Qualitytravel and digital marketing expert in the non-hotel sector) e Zaira Magliozzi (art & travel storyteller and content creator).
“It was a decidedly intense day – explains Romanelli, president of Travel Hashtag –. Here in Cremona we had further confirmation, after the debut last October in Nuoro, that a training/information initiative like #masterclass is able to bring stimuli, best practices, ideas and visions both to local operators and administrators and to school and university students with a specific purpose: to promote tourism as an opportunity, to everyone levels, capable of generating wealth and social well-being”.
