Last June 17th Pirelli 35, an iconic Milanese building already home to Telecom Italia, has inaugurated its new restyling. The design of the structure and East Tower of Portals it was curated by the architectural firms Park Associati and ACPV Architects and promoted by Coima Sgr. The building’s signature is a dark livery, which will make it recognizable throughout the Milan Porta Nuova area, already an area full of new cutting-edge towers in terms of construction and energy supply technologies. Pirelli 35 for example will be powered by photovoltaic panels integrated directly into the facade. idealista/news was on the construction site and heard from the promoter of the project, il Coima CEO Manfredi Catellaand by the architects responsible for the restyling, Michele Rossi by Park Associati e Antonio Citterio and Patricia Viel by ACPV Architects.
Both Pirelli 35 and I Portali have already been rented, as he explained to our microphones Mattero Ravà from Coima to our microphones. Over 60% of the 33 thousand m2 of commercial space has been rented to leading companies in the financial services, publishing, fashion and IT sectors, including Hitachi Zosen Inova. It is expected to reach full occupancy of the spaces by the end of the year. The Torre Est dei Portali has been leased since 2022 to KPMG, which will establish its headquarters there in Milan, hosting up to 3,500 professionals.
Thanks to the rental contracts signed in the last year, the Porta Nuova district has reached 100% occupancy of available spaces, confirming the levels of prime rents in Milan for the office market, with growth of more than 20% compared to the last decade and 32% compared to 2019 (pre-Covid).
Pirelli 35 and I Portali are part of the most large urban regeneration project of Porta Nuova Gioia, which also includes developments such as Pirelli 32, Pirelli 39 and Gioia 22, as well as neighboring areas. To the microphones of idealista, Manfredi Catella of Coima explains that the renovation of the former Telecom headquarters represents the twelfth tower handled by the developer, for a market value that has now exceeded five billion in investments. “To reduce land consumption, rising in height is certainly a healthier strategy, when applicable”, commented Catella, responding to the criticisms of those who maintain that this type of building represents an excess of use of city space.
Furthermore, the Pirelli 35 and Portali projects were conceived in the name of energy efficiency, with double LEED certification® and WELL® for Community for environmental and social sustainability. As explained by theArch. Michele Rossi of Park Associati among the distinctive features of the project are the habitable terraces and the liveability of the spaces, while the photovoltaic system is integrated into the structure itself, as underlined by the architect. Antonio Citterio of ACPV. “I believe that this project is a landmark among landmarks, it will be a recognizable project in the area”, comments the architect. Patricia Viel of ACPV.
