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Who would have thought that strolling along Via Roma could lead you to a hidden oasis of relaxation, complete with sand, lounge chairs, umbrellas and even inflatables?
Well, today, July 1st, during the opening party of the Sunrise Fishbar, a brilliant venture by the Sunrise group, a truly incredible thing happened: a small beach was set up right in front of the establishment.
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An umbrella that shaded two deckchairs, accompanied by a pleasant soundtrack, literally blocked the traffic of Via Roma. Passers-by could not help but immortalize with their cameras the irresistible setup and let themselves be carried away by the emotion.
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This idea was born in collaboration with the communication agency RATIOSTUDIO, with the aim of promoting the concept that the group intends to express through this new project.
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And in fact, Sunrise Fishbar will offer a menu in which the essence of street food blends perfectly with the meticulous search for the best fish products. From tartare to Lobster Roll, from butter dishes to exquisite French bubbles: there is something for all tastes.
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We can safely say that this marketing operation has been a resounding success. Now we just have to dive into exploring this extraordinary menu.
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