Pier Silvio Berlusconi would be about to make a drastic decision: here’s what will change in his life.
Pier Silvio Berlusconi, born on 28 April 1969 in Milan, is the second son of Silvio Berlusconi and his first wife, Carla Elvira Lucia Dall’Oglio.
He studied at the faculty of law at the University of Milanbut did not complete his studies, preferring to dedicate himself to a career in the media world.
Pier Silvio He therefore began his career in 1992, joining Mediasetthe family business, where he held various roles of increasing responsibility.
In 1996, he was appointed vice-president of Mediaset, and in 2000, managing director of RTI (Reti Televisive Italiane), one of the main subsidiaries of the group. Since 2015, he has become vice president and CEO of Mediaset.
Pier Silvio Berlusconi is preparing for new important changes in Mediaset
After the death of Silvio Berlusconi, Pier Silvio and his sister Marina inherited joint control of 53% of the Fininvest group, strengthening their position within the family business. At the moment Pier Silvio continues to manage Mediaset, now renamed MFE – MediaForEuropewith the idea of modernizing and adapting the television offer to the new needs of the public.
According to recent rumors, Pier Silvio could be about to make further changes that would involve key figures of the Mediaset networks. One of the most discussed names is that of Bianca Berlinguer, whose position seems to be in the balance. His talk show “È semper Cartabianca” did not obtain the desired ratings, with an average share of less than 5%, often surpassed by the competing program “DiMartedì” by Giovanni Floris. This situation could push Pier Silvio Berlusconi to replace Berlinguer with Myrta Merlino, current host of “Pomeriggio Cinque”.
The round of presenters that Pier Silvio is thinking about: anything new coming?
Myrta Merlino, who debuted on “Pomeriggio Cinque” replacing Barbara D’Urso, instead experienced a season with ups and downs in terms of ratings. She often she was taken from “La vita in diretta” by Alberto Matano. Despite these less than optimal results, Pier Silvio could consider her for a new position, trying to exploit her experience and her hosting style for a program that delves into current affairs and politics.
Alongside these rumors, there are also rumors about a possible disagreement between Myrta Merlino and Mediaset leaders, due to his propensity to prioritize personal interests over corporate ones. Merlino, however, has a contract with Mediaset which should last another two years, and this could lead to its relocation on Rete 4. Alternatively, among the various eligible presenters and journalists, Cesara Buonamici is seen as a possible replacement for “Pomeriggio Cinque”.
