Milan – Economic macro-sector that is already widely established transformed thanks to digitalfrom the paperless process of airline and train ticketing to the forerunners of booking platforms, tourism also opens to theArtificial intelligence.
Travel Innovation Hub of the Bluvacanze Group presented the association today in MilanTurismi.AI’a network of companies, training institutions and ambassadors to share the commitment to innovation and digital, of which Artificial Intelligence is the most current frontier.
“Tourism is also a science and this is demonstrated by the digital transformation, an additional tool to facilitate management, marketing communication, to promote sensitive practices – he said Alessandra Priante, President of ENIT – The data we have relied on so far are obsolete because simply counting the presences is an empty and useless data, a qualitative evaluation is needed, an intelligent processing, just as it is useless to focus on the gap compared to other countries, it is time to become aware of what they are capable of doing”.
I founding members I am Edoardo Colombo, innovation expert specialized in the digital transformation of tourism for the Public Administration and for businesses; Antonio Barreca, general director of Federturismo. Among purposes of the association, the search for solutions adapted to the needs of tourism, workshops and seminars to train professionals in the sector and development of systems that contribute to the sustainability of the sector. During the G7 Turismo in mid-November in Florence, will present a position paper to support the initiatives planned for the summit, which will focus on AI. “Our approach is based on the cluster model, to encourage collaboration and sharing of skills between different entities,” Colombo explained. “We are thrilled to have already obtained the support of numerous entities: from large tourism companies to large and small technology companies, to the academic world and associations.”
The memberships would already be touching quota 100. “We don’t imagine scenarios of staff reduction, but they will be employed differently”, he wanted to underline Domenico Pellegrino, CEO of Bluvacanze.
