Two books are the subject of this short review, he wrote the first Andrea Fontana and is called Brand Storiverso whose subtitle is Narrative Universes for brands that are people and people who become brands, the second one was written by Lorenzo Paoli and has the title Strategic Dialogues and the subtitle Cultural counter-manipulation techniques for living better .
Fontana’s book is published by ROI Edizioni – Business series, has 240 pages and costs 24 euros, Paoli’s book is published by Ultra – Life series, has 178 pages and costs 15.9 euros.
The two books are very different from each other but they have in common the fact of analyzing, from different points of view, relation between the singularity of each of us and our relationship with a world that recalls rules and ways of life that are often very common and similar. This applies both to the way we decide to manage ourselves and to the way we talk about ourselves.
Language and narration
And it is precisely the story of oneself that Fontana analyzes starting from the idea that each of us has a narrative universe within us and it is important to learn to express it in the best possible way.
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“Every person or company has a unique and individual story to tell, a true history, which includes experiences, challenges, failures, successes that have shaped their existence. The story is today the first vector for sharing one’s biography. In recent decades, the way we talk about ourselves has changed considerably thanks to the spread of digital media and social networks. Platforms such as Facebook, Instagram, TikTok, Twitter (now X) offer us the opportunity to create a story of ourselves through images, videos and words. We can choose to show only the most positive parts of our lives or share the most difficult moments, based on how we want to be perceived by others. But we cannot avoid telling ourselves in an incessant flow. The constant telling of ourselves thus creates our history, whether personal or corporate. This storyverse is us in our narrative quintessence and telling it is an act of courage and beauty, as well as of human sensitivity”, says Fontana in a note that accompanies the book and adds: “Because only when we are able to better narrate our historyverse, to give it meaning and to understand its common threads, we can truly know our history fully and spread it effectively. And only when we are able to share our story with others, can we build bridges, create empathy and create connections.”
The sociologist author of the book and profound expert on storytelling starts from real and concrete cases by analyzing brands such as Amazon, Jeep, Lego, Plasmon, Coca Cola, Barilla and many others and builds valid examples of how self-narration can be made a tool for strength to grow and reach your audience. Examples that serve to better understand which tools to use and which, naturally, are valid both for large companies but also for startups and naturally also apply when the subject of the storyverse is ourselves.
Paoli, who deals with strategic communication, also starts from the idea of the story as a tool to make both our story and the ability to make decisions and build relationships more effective. Cognitive linguistics is the basic concept that the author divides into four chapters: dialogues on being, dialogues on problems, dialogues on decisions and dialogues on action.
Two texts in which everyone can find their own interpretation, and possibly use them as a starting point to improve the way in which one speaks and interacts, they are books to be considered as a sort of toolbox from which to take what one considers most useful and in all cases a harbinger of ideas and analyzes that can help to make those rationalization reflections that often escape us even when we do things well but are not fully aware of their potential effectiveness.
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