this is the theme of page-turning postcards

After months of waiting, in which almost no information was released on the matter, the topic of the postcards page turnerEurovision 2024.

Small introduction for those who didn’t know what we were talking about: le page-turning postcards they are essential for the television audience to introduce the singer and the respective country in the competition, but above all they are necessary on a logistical level to free the Arena stage from previous props and prepare it with props for the following performance. In general these postcards are dictated by specific themes, such as the discovery of the places in Italy when Eurovision was hosted in Turin or the creation of a metaphorical bridge between Ukraine, the United Kingdom and the competing country as was the case last year in Liverpool.

This year, however, the organizing broadcaster SVT has decided to focus completely on the 37 artists and groups competing, also in the name of a lower ecological impact and to offer spectators a closer understanding of who will have to perform in the forty seconds following the postcard. Furthermore, there will be a very small part of the postcard dedicated to the country’s greatest successes competing at Eurovision 2024 (for example, for Italy it is likely that there will be a small space dedicated to the victory of Måneskin in 2021).

All this is clarified by For BlankensEurovision 2024 TV producer who has already worked for Swedish Idol and was the right hand man of Christer Bjorkman in the realization of the Melodifestivalen of 2006 and 2007:

For the postcards this year we wanted to encounter a unique challenge, we asked ourselves “What if instead of us going to the participating countries they were to come to us?” After all, they are called “postcards” for a specific reason. By doing so, the public will be able to have a complete overview of the artist, know where he comes from and find out everything directly from their cameras.

Each Head of Delegation received instructions to make the film as if it were a real selfie-vlog with a smartphone, which is the way most of us discover everything nowadays. After this, the postcard will also introduce the country for which the artist will sing, and what better way than by showing an interactive map combined with a quick recap of the greatest Eurovisual successes in the country’s history?

To conclude everything, there will be one last photo, a photo that will portray the artist or the group in the most fashionable way possible, to give the right farewell to the public just before one of the most important performances of the career of the 37 competing representatives , and also to contrast the importance of the moment with the spontaneity of the video selfie.

Towards Eurovision 2024

There are just over ten days to go and Eurovision 2024 in Malmö will finally get underway, an edition which, according to what Martin Österdahl himself claimed, has proven to be challenging on several fronts. In the meantime, we have reached the third day of rehearsals, with half of the countries in the second semi-final taking the stage at the Malmö Arena for the first time and performing their song in the competition for the first time.

As for Italy, represented by the winner of the Sanremo Festival 2024 Angelina MangoMay 2nd will be the first day on which there will be the first rehearsal of “La noia”, reduced to three minutes specifically for Eurovision 2024 and unless there are leaks coming from the same delegation or management (as it did last year the Finnish broadcaster YLE) it will only be from May 4th that we will be able to see a piece of Angelina’s performance with everything fine-tuned regarding shots, stage clothes and choreography.

The semi-finals of Eurovision 2024 will be broadcast on Rai 2 on 7 and 9 May, while the final will be on Saturday 11 May as usual on Rai 1. Commenting on the three evenings will be Gabriele Corsi And Mara Maionchiwhile on Rai Radio 2 the commentary is entrusted to Diletta Parlangeli And Matteo Osso.