After him excellent March resultsthe month in which it was the network that grew the most among the top seven generalist networks, April is also recording very positive ratings for La7. In the first 18 days of the month, the Cairo Communication group’s TV confirmed its position as the fourth most watched network in prime timei.e. in the evening slot between 8.30pm and 10.30pm, gaining a 5.54% share, ahead of Rai3 (5.50%), Rai2 (5.38%), Rete 4 (4.34%), and Nove (3.05%).
Since the start of the year, La7 was the third most watched network 33 times in prime time, then maintaining, also for the first part of April, the important results on the valuable targets: La7 is in fact second in prime time, behind only Rai1, both among graduates (12.89% share) and among high-spending adults (11.42%).
Numbers that reward the choices of the network, confirming their informative and in-depth vocation: «Creativity and a strong and involved publisher behind us are the key to our growth – comments the director of La7 Andrea Salerno —. We have launched five new programs in prime time, we have grown our formats such as “A particular day” by Aldo Cazzullo and improved all our historic programs. The growth of the news Enrico Mentana and “Eight and a Half” by Lilli Gruber it allowed us to be the fourth goal in prime time in March. The relaunch of La7d starts on April 29th. In short, we never stop.”
If the Group’s second channel launches at the end of the month Over 1500 hours of new contentbetween TV series, films and sporting events, two new special evenings by the professor arrive on La7 Alessandro Barbero: on May 1st it will be the protagonist of an evening event dedicated to work theme and on June 12th an in-depth analysis on the occasion of one hundred years after the Matteotti crime. In June, the 7th, it also starts again “Eden” by Licia Colò, with a special on the environment.
Appointments that add to the other titles launched in prime time, such as the investigative cycle «100 minutes» of the duo Alberto Nerazzini and Corrado Formigli, (taking over from the lucky one «The Tower of Babel» by Corrado Augias), “A particular day” of Cazzullo, the «Detention investigations» by Federico Rampini, “In other words” by Massimo Gramellini and which join pillars such as «Tuesday» by Giovanni Floris, “A clean sweep” by Corrado Formigli e «Propaganda Live» with Diego Bianchi «Zoro» and his gang.
«We have become one point of reference for “cultural” entertainment, satire and journalistic analysis. Now we’re working on the new pre-evening and on other news for autumn, open to all genres but consistent with our story – continues Salerno -. The public shows they appreciate it and for us it is the greatest pride. We never left them alone not even during the Covid years where others sent replies. For the war in Ukraine, Mentana made one hundred specials. We took a risk. I repeat: which private publisher would have done this? Competition is always and only an incentive to do better. We will risk it again.”
Tags: work innovations stop
