The first edition of the World Olive Oil Congress (OOWC) will be held at the Auditorium of the Spanish National Research Council (CSIC) in Madrid on 26, 27 and 28 June 2024. This first event will be held in the Spanish capital in current year, although the project officially began in 2023 with “On the Road to OOWC”. It will change location every year and activities related to Extra Virgin Olive Oil will be organized all over the world.
This event has several objectives: the first of which is to bring together global leaders from different parts of the olive sector to share their innovation expertise and the latest developments in the field. Another intent is to raise consumer awareness about extra virgin olive oil and its beneficial qualities. Other objectives include the analysis of success stories and marketing tools to improve the sector’s sales efficiency and achieve a better understanding of the production, research and sales processes of Extra Virgin Olive Oil. With the slogan “Taste it, enjoy it, it’s olive oil”, the main global companies are invited to participate. The World Olive Oil Congress, on 28 June, will be attended by Gennaro Sicolo, President of CIA Puglia, Vice President CIA Nazionale, President of ITALIA Olivicola and Vice President of the IOC International Advisory Committee who will take part in the round table: “The consumption of olive oil in the world” in the “Trade and Consumption” segment.
OOWC is a collaborative project of Agrifood Comunicazione in collaboration with the international sector. It offers both institutions and businesses the opportunity to participate in its committees and decide on the different activities to organize. It is a project that seeks to involve all parts of the olive growing chain to contribute their skills. Ultimately, they want to send a consistent message to all consumers of this product.
The congress is organized by AgroBank, the Regional Council of Castilla-La Mancha through the brand “Campo y Alma” and the Regional Council of Andalusia through its brand “Gusto del Sur” as Platino sponsor, “Grupo Interóleo”, “Balam Agriculture” and “Agrocolor” as Gold sponsors, and “Kubota” as Silver sponsors. “Agrotec”, a Portuguese newspaper specializing in the agricultural sector and “Oleo” in Spain, are Media Partners of the OOWC.
