Sanbittèr, emblem of the Italian non-alcoholic aperitif and iconic red star since 1961, returns on air from today 25 June with the new creative idea “Lasciati Inspirare” signed by Ogilvy Italia and planned by OpenMind. Instead, Wildframe and Nerdo Studio created the commercial in multiple formats which will live on digital channels.
At the center of the new campaign is the concept of inspiration: a spark born from a place, a sensation or a taste that stimulates creativity and can lead to something unexpected. And the flavors of Sicily and Liguria were the inspiration that led Sanbittèr to create two new regional references.
Sicily, with its generosity of Mediterranean flavors and its rich culinary tradition
history, inspires the new Sanbittèr Ispirazione Siciliana reference, which brings to the table the intensity of citrus aromas and the sweet memory of sunsets on the coast. The protagonists of the new drink are two 100% Sicilian ingredients: oranges – the symbolic fruit of this warm and sunny land – and prickly pears, which, thanks to their adaptability and resistance to the arid and volcanic soils of the island, have become an integral part of the Sicilian landscape and culture.
Likewise, Liguria, with its rugged coastline and its gastronomic treasures, is
became a muse for Sanbittèr Ligurian inspiration that contains the breeze of the Riviera in
a single drink. The basis of the new reference are chinotti, precious citrus fruits typical of the region grown both on the coastal strip and in the hinterland, not far from the sea, and basil, considered the “green gold” of Liguria.
Two references, therefore, which are the most evident expression of the 2 Italian regions, of the
unique ingredients of their lands and the energy and sensations they manage to transmit. The
characteristics of Liguria and Sicily therefore become an essential part in shaping the iconic 20cl bottles, protagonists of the Sanbittèr “Let yourself be inspired” campaign on air from today and throughout the summer.
