Liguria present inside the Italian Pavilion at Summer Fancy Food Show, which opened this morning in New York. Now in its 68th year, the show represents the largest trade event for the food and beverage industry in the United States. Until June 25th, goodness produced in Liguria – such as oil, pesto, focaccia, wines, digestives, pasta – will be on display at the collective stand set up by Liguria International at the Javits Center, an area including a common space for events and show cooking and a branded space for each individual company present.
The guests of the “Liguria Lounge”, according to a formula already consolidated in other events, will have the opportunity to get to know the Ligurian territory also through tasting typical products. A B2B activity plan was also defined with the aim of supporting exhibitors in obtaining commercial appointments with potential customers from the US market: for this reason, a specific website designed specifically for the US public and a campaign of commercial contacts were created with the aim of matching supply and demand. The operators present at the Summer Fancy Food Show at the Liguria Region stand are:
• Ligurian Coast
• Pesto di Prà
• New Fabbrizii liquor factory in Val d’Aveto
• Pandorà
• Alta Valle Scrivia pasta factory
• Sant’Agata 1907
“Our participation aims to promote the entire supply chain and operators at an international level, representing the solidity of Ligurian quality agri-food which is expressed not only through the historic banners of taste but also with niche productions of inestimable value”, observes the president ad interim of the Region, Alessandro Piana. “A prestigious opportunity to promote Ligurian agri-food excellence in the United States, which helps us consolidate the positioning of a strategic economic sector of our region in the international reference markets”, underlines Alessio Pianaregional councilor for economic development.
