Third day of Cannes Lions, new awards for Heineken and LePub Milano. On Wednesday, the brand and the agency won four gold, two silver and two bronze.
In detail there are two golds and a silver Direct for the ‘Pub Museums’ and ‘150 Years of Whateverken’ campaigns; a PR gold with ‘Bar Experience’ and a silver with ‘Pub Museums’; in Creative B2B a gold for ‘Pub Museums’ and a bronze for ‘Backing the Bars’; finally in the Social & Influencer Lions a bronze goes to ‘The Social Swap’. Also noteworthy are the gold and two silver Social & Influencer awards awarded to Small New York for the Coordown ‘Assume That I Can’ campaign, registered only by the agency and not by the Indian production company and therefore counted as prizes for the USA.
The Grand Prix on Wednesday goes to the UK, Spain, USA, Poland and Brazil
HERE ALL THE AWARDS
DIRECT LIONS
GP – Xbox ‘The Everyday Tactician’, McCann, London UK
Gold – Heineken ‘Pub Museums’, LePub, Milan / Publicis, Dublin, ITALY / IRELAND
Gold Silver – Heineken ‘150 Years Of Whateverken’, LePub, Milan ITALY
PR LIONS
GP – Specsavers ‘The Misheard Version’, Golin, London UK
Gold – Heineken ‘Bar Experience’, Edelman, London / LePub, Milan ITALY/UK
Silver – Heineken ‘Pub Museums’, LePub, Milan / Publicis, Dublin, ITALY / IRELAND
CREATIVE B2B LIONS
GP – JCDecaux ‘Meet Marina Prieto’, David, Madrid, SPAIN
Gold – Heineken ‘Pub Museums’, LePub, Milan / Publicis, Dublin, ITALY / IRELAND
Bronze – Heineken ‘Backing The Bars’, LePub, Milan ITALY
SOCIAL & INFLUENCER LIONS
GP – Cerave ‘Michael Cerave’, Ogilvy Pr, New York USA
Bronze – Heineken ‘The Social Swap’, Edelman, London / LePub, Milan ITALY/UK
Gold, 2 Silvers – Coordown ‘Assume That I Can’, Small New York USA
CREATIVE DATA LIONS
GP – Mastercard ‘Room For Everyone’, McCann Poland, Warsaw POLAND
MEDIA LIONS
GP – Mercado Libre ‘Handshake Hunt’, Gut, Sao Paulo BRAZIL
