Active so far in more than one hundred fast food outlets in the USA, the project is cancelled. Will it be Google’s turn?
There are more than a hundred McDonald’s restaurants in the United States they offered their customers a service based on AI: those who passed by McDrive he could order not to a person but directly to an artificial intelligence chatbot (not exactly foolproof: some customers received incorrect orders). In the last two years the initiative has been possible thanks to a partnership with IBM. But as we read in the specialized press, the project is destined to close.
Why does McDonald’s need AI?
“After careful consideration, McDonald’s has decided to end its current collaboration with IBM for AOT and the technology will be decommissioned in all restaurants testing it by July 26, 2024.” So she wrote in an internal email – the contents of which then circulated online – Mason Smootthe company’s chief restaurant officer in the United States in reference to the chatbot used for the last two years for orders at McDrive.
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This does not mean that the brand will stop experimenting withartificial intelligence with its customers. As The Verge reported in recent months, the American fast food chain has signed an agreement with Google and, among the objectives, is to churn out a chatbot called Ask Pickles. In recent years the multinational has changed its skin, for example by introducing totems and letting customers order and pay without the presence of an employee. Could AI do the same for those who order directly from the car?
Last update: 06/17/2024
