An image of the Suzuki advertising campaign dedicated to the New Vitara Hybrid
Suzuki launches the New Vitara Hybrid with a TV commercial created by the Turin agency Clicking Adv in collaboration with the marketing team of the Japanese car manufacturer.
The creative concept puts Vitara at center stage: the Superhero who challenges everyday life and inspires a new generation of free spirits.
The campaign claim is therefore “Superhero, every day”, and positions the New Vitara Hybrid as a symbol of freedom and discovery, capable of making every journey an extraordinary experience.
Read also: ALL THE NEWS ON ON AIR ADVERTISING CAMPAIGNS
The new TV advert captures attention from the first images, showing a child ready to set off on an exciting adventure with his Superhero: New Vitara Hybrid. With a spectacular entrance, the Suzuki SUV takes the public on an extraordinary journey through imaginary worlds, showing off its new “superpowers”.
The visual narrative is intertwined with the emotion of the musical piece accompanied by the unmistakable voice of the Japanese speaker, who says: “You always knew. Every great adventure has its Superhero. He travels to fabulous worlds with extraordinary new powers. New Vitara Hybrid is here.”
Survey: ENGAGE SPOT PARADE, DISCOVER AND VOTE THE BEST ADVERTISEMENT OF MAY 2024
The launch of the commercial, on air since early June, marks the beginning of a advertising campaign including print, digital, radio and a robust social media presenceaimed at involving a large audience.
Offline media planning is managed directly by the company, while online planning is handled by Changee.
