F1 Sauber Singha – Despite the less than up to par performances shown in 2024, the Thai brand Singha has confirmed the partnership with Sauber also for the 2025 Formula 1 season, reaffirming its commitment to the Circus together with the Swiss team.
In view of Audi’s debut, expected in 2026, the Thais do not intend to renege on the agreements made and intend to support Sauber in this transaction period. An important certificate of trust that will have to push Valtteri Bottas and Guanyu Zhou to obtain different results later this year. The brand, we remember, will still appear on the livery and on the drivers’ suits.
Alessandro Alunni Bravi, Representative of the Sauber team
“Extending our partnership with Singha Corporation is a natural choice: it is a move dictated not only by the excellent results it has produced in terms of investments, awareness and recognition, but above all by the strong personal bonds that have been established between the people of both companies. It’s a relationship based on loyalty, on friendship, on family: and we will honor it in the best way possible, both on and off the track. We all look forward to continuing our journey together.”
Voravud Bhirombhakdi, Group Head of Boon Rawd Brewery
“The partnership with Stake F1 Team KICK Sauber places Singha in the spotlight of Formula 1, one of the best known and most popular sports in the world. As a Thai brand whose products are recognized and distributed worldwide, we are proud to have been involved in the sport since 2010, as well as maintaining a global partnership with Stake F1 Team KICK Sauber since 2019. The two-year extension of this relationship highlights Singha and the Stake F1 Team KICK Sauber team’s commitment to success in motorsports now and in the future.”
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