Ok, the tourists have returned to Milan. That’s how they came back. And perhaps this is also why hotel prices continue to increase. For this reason and to recover – again – the stalemate caused by the pandemic. With over 400 hotels present in the City, including independent properties and international chains, Milan in 2023 has in fact definitively established itself as one of the capitals of Italian tourism with 8.5 million visitors. A record flanked by that of the greatest growth in hotel performance: the data on the Average Daily Rate, or the average daily rate calculated on a double room with breakfast included, tell of a +17.3% on 2022reaching 155.37 euros per night and placing it second only to Venice with its 200.86 euros.
Followed by Florence with 144.19 euros (+8.9%), Rome with 136.54 euros (+11%), a sign that in reality the increases are happening almost everywhere. But let’s focus on luxury segment, just to understand how much the rich people pay if they travel to Milan. The cheapest daily rate available on average exceeds 1000 euros per nightwith peaks of up to over 1700, in ten structures, thus confirming how much we like to satisfy the demand for a high-spending international audience. It’s said like this.
These data emerge from an analysis of the data center of the AlbergatorePro agency, whose forecast models, based on purchase data collected in real time by management software, suggest a 2024 of further growth: currently the ADR in the city is already at 163.14 euros.
“At the same time as the physiological increases due to inflation and energy increases – he explained well Gian Marco MontanariCEO of AlbergatorePro – Milan has recorded a record increase in the average daily rate not only thanks to the full return of large events, but also to the consolidation of the exclusive positioning: higher prices, accompanied by a more refined service, compared to of a lower room occupancy: approximately 70% during 2023. The cause of this Milanese orientation is the exponential growth of the leisure market, especially for shopping, which attracts a high-spending international clientele. Overall we can say that the Lombardy capital is the Italian capital of luxury in the hospitality sector“.
THE ten luxury hotels with the highest average price per night in Milan in 2024, identified by sampling 24 dates on the Booking.com portal and considering the cheapest type of double room with bed & breakfast treatment, can be divided into five bands: Prince of Savoy And Excelsior Hotel Gallia with about 1K per night; Grand Hotel Et de Milan between 1000 and 1300; Park Hyatt, Palazzo Cordusio Gran Melià And Paris Palace in the 1300-1500 range; Four Seasons Hotel, Mandarin Oriental And Armani Hotel between 1500 and 1700 euros; and oh well, then there’s the Bulgari Hotels with prices above 1,700 euros per night. Sboroni.
