Hammers goes on air with its first radio campaign “Makes Every Moment Good”, a multisensorial branding concept chosen by the Group for 2024 communication created by The Brand Company: it is an advertisement that aims to “establish an empathetic relationship with the final consumer through a sound and visual identity that refers to his daily life, his experience, but above all to the brand” we read in the note released by the company.
“We have chosen very direct communication towards the consumer,” they declare Marco and Nicola Martelli, who continue: “which combines a ‘straightforward’ claim with an easily memorable pop and joyful melody that can increase the recognisability of our brand and strengthen the basic message, namely that our products transform every moment into an experience of goodness. This innovative approach, which puts sound at the centre, could only have its natural outlet on the radio”.
Read also: ADVERTISING 2024, ALL THE CAMPAIGNS AND NEW ADVERTISEMENTS LAUNCHED
The heart of the campaign is the sound logo and the sound theme “Makes Sound Every Moment” (sonic expansion of the communication concept) which form the backdrop to the radio commercial broadcast until April 22nd on Radio Italiain May on Radio Deejay and M2O and between September and October on RDS and RTL 102.5. Sound identity and brand song edited by BrandMozart.
The radio campaign is the final phase of an important operation rebranding started in 2019 which will find its completion at the next Cibus scheduled in Parma from 7 to 10 May where the Martelli Group will present itself with a new image.
