DEEP CRISIS – For some time there Fisker is in great economic difficulty. The American automaker had registered a loss beyond 463 million dollars in the fourth quarter of 2023, announcing a 15% workforce cut and suspending development of entry-level Pear. Various rumors spoke of an interest in the Nissan, which would have been ready to invest over 400 million in Fisker, thus giving some oxygen to the company’s coffers. However, the negotiations were unsuccessful and the last desperate move of Fisker was to also cut the price list in the USA of its Ocean SUV by 39% (in the photo above), which now has a list price starting from 24,999 dollars (23,187 euros at the current exchange rate).
THE NEW PRICE LIST – Starting tomorrow, the basic range Fisker Ocean Sportswhich previously cost 38,999 dollars (36,173 euros) will cost $24,999, saving $14,000. The Ocean Ultra It will now cost 34,999 dollars (32,463 euros), 18,000 dollars less than the previous 52,999 dollars (49,158 euros). But on the top of the range Extreme you will even save 24,000 dollars, thanks to a price list that goes from 61,499 dollars (57,042 euros) to 37,499 dollars (34,781 euros). In this way, although Fisker cannot benefit from the incentives Americans as it is produced in Austria by Magna Steyr, i prices of the Ocean will be lower than those of Tesla Model Y and Volkswagen ID.4, which instead can access the US bonuses.
WHAT HAPPENS IN THE FUTURE? – If on paper, with the new prices there Fisker Ocean could convince some customers, it remains to be seen whether this strategy will be enough obtain resources financial resources to continue the company and how much the many negative reviews received by the battery-powered SUV may have an impact. Furthermore, despite costing less than other competing cars, potential customers would invest money in a car from a manufacturer that could cease to exist within a few weeks, leaving a big question mark on after-sales services.
