For those who still have doubts about how powerful, useful and also convenient Artificial Intelligence really is in everyday work, the answer comes directly from Adobe which announces a 30% year-on-year increase in Photoshop subscriptions driven by adoption of tools and functions based on Firefly AI artificial intelligence.
But the real news is that now AI tools have become even more powerful, precise and able to better understand even the prompt commands typed by the user, even those not exactly written perfectly. In short, even those who are not an expert graphic designer or photographer, and have no idea where to start with traditional photo editing, can now, thanks to Firefly AI in Photoshop, generate on the screen exactly what they imagine in their head.
Suddenly, the fear of a blank sheet of paper disappears, along with the insecurities of those who don’t know where to start with a thousand menus and a million Photoshop functions.
For the first time we don’t have to locate the instrument: we just need to type what we want to Firefly AI to see it appear on the display. All on the fly also thanks to the possibility of providing reference images, one click to generate the background, the Generate Similar tool to create variations on the theme, finally improving everything with Enhance Detail which improves sharpness and clarity in every detail.
Adobe provides an impressive set of images, in total over seven billion have been generated so far. We use an imaginative and abstract style, including artistic images, to range up to ultra-realistic ones indistinguishable from a photograph taken by a professional.
For responsible innovation Adobe follows its ethical principles on artificial intelligence based on responsibility and transparency. Content is marked with Content Credentials, a kind of “nutrition label” for online content that shows what was done in the creation or editing process, including whether artificial intelligence was used.
The Content Credential label is automatically applied to all images generated with Firefly AI: the content credentials were developed by the Content Authenticity Initiative led by Adobe, which today has over 2,500 members.
New Pro tools
For those who already know how to use Photoshop well, three new features arrive. The Adjustment Brush tool applies non-destructive changes to specific portions of images, you have over 25,000 fonts available with the Font Browser, and finally also filters to change style on the fly with a single click in Adjustment Presets.
With Firefly AI in Photohop all photo editing wizards
Complete freedom of creation with Firefly AI in Photoshop also translates into absolute power to modify and intervene on every image and every single detail.
To generate even more spectacular images, users now have Firefly Image Model 3 at their disposal. It offers an even broader range of styles for illustrations, vector images, fine art and photography, with increased creative control and higher quality than the previous AI model.
AI changes layout and desktop publishing, first steps
Up until now it was up to graphic designers, but Firefly AI is also preparing to change layout and desktop publishing forever with the arrival of Firefly AI features in InDesign, currently in beta.
Adobe promises a new era of creativity in InDesign to design page layouts for both digital and print publishing like never before. Naturally, even in InDesign it will be possible to create images from text instructions in a few seconds, finally AI will speed up everything, including daily workflows, accelerating ideation and inspiration.
All the news that talks about Artificial Intelligence is available from this macitynet page.
Tags: Adobe Firefly Photoshop digital photo
