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The 81st edition of the Italian Golf Open will be played from 27 to 30 June 2024 at the Adriatic Golf Club in Cervia. One month before the start of the Paris Olympics, 156 competitors will compete along the 18 holes of the course that runs alongside the ancient pine forest of Milano Marittima, in search of the title and a total prize pool of 3.2 million dollars.
Double Italian Open
The Italian Open thus returns to Emilia Romagna 31 years after the first edition which was held in Modena in 1993. The race which has the support of the official advisor, Infront Italy, is included in the calendar of the DP World Tour, the maximum men’s continental circuit (and the same will apply to the 2025 edition which will instead be held in Tuscany, at the Argentario Golf Club). Meanwhile, from 14 to 16 June, the tournament of the Ladies European Tour calendar, the top European women’s circuit, was played at the Nazionale di Sutri, in the province of Viterbo. The one played at the Nazionale was the 27th edition of the women’s Italian Open and took place in Lazio 17 years after the last time, in the wake of the Ryder Cup at the Marco Simone in Rome in September 2023.
The impact of the Ryder Cup
An event whose positive medium-long term impact the president of Federgolf, Franco Chimenti, has continued to talk about in recent months. «With the Ryder Cup – he recalled – 271,191 spectators arrived in Rome from 85 different countries, generating an economic impact which in a multi-year project, once concluded in 2027, will be greater than expected. Although all the proceeds from the event went, as per the contract, to the organizing body, Ryder Cup Europe, also thanks to Ryder, 2023 was a boom year for tourism in the Capital”.
In support, Chimenti listed a series of data, including: the over 620 million viewers in more than 190 countries, the 100 thousand passages in three days on Metro B, the tickets sold out, the green fees doubled throughout Italy, the 70 thousand bookings of hotel rooms in Rome alone, equal to approximately 20% of the occupancy of rooms in the capital, for a total valuation of 250 million euros.
Furthermore, according to data received from the Lazio Bilateral Tourism Board, in the period of September-October 2023, there were 3.3 million arrivals (1.2 million Italians, and over two million foreigners) with an increase of 25% compared to the same period of 2022. Furthermore, according to data from Fipe Confcommercio Roma, the overall turnover of public establishments has reached the figure of 215 million, including takings from bars, restaurants, fashion shops for shopping, with a pro -it costs 150 euros per day for food and another 200 euros for extra expenses.
