The bike festival arrives at Leopolda: the agreement for Uisp members with free tickets for companions
The event promoted by Pitti Immagine on the occasion of the start of the Tour de France, the programme
The historic departure of the Tour de France from Florence offers the unique opportunity for the launch of a new event for the world of bicycles, cycling, cycle tourism and pedal lifestyles. BECYCLE will meet from 26 to 28 June at Stazione Leopolda, where the special Sir Paul Smith collection will also be present
With just a few days to go, the eyes of the entire cycling world will be on it Florenceready to welcome and celebrate the 111th Tour de Francethe most important cycling event in the world which for the first time, Saturday 29 Junewill start from Italian territory.
The bike festival in the Tuscan capital, however, will begin a few days earlier, and will do so in style: from 26 to 28 June 2024Florence and the Leopolda station will host the first edition of BECYCLEthe innovative event dedicated to the world of cycling that marks the entry into the world of two wheels of Pitti Immaginein collaboration with Rouleur.
From sport at the highest levels to everyday life, from gravel adventures to style and urban mobility, today the bicycle knows infinite ways of expressing itself and allowing itself to be discovered, creating ever stronger connections with different worlds, not least that of elegance, excellence and lifestyles.
BECYCLE was born on the occasion of the departure of the Grande Boucle from Florence, but its gaze moves much further ahead, with the ambition of proposing an innovative and unprecedented format at an Italian and European level, capable of attracting, year after year, attention of companies, destinations, professionals and, of course, thousands of enthusiasts.
Already in the year of its debut, BECYCLE can boast a very high profile lineup from every point of view, such as Agostino Poletto, General Director of Pitti Immagine: “In our event we wanted to combine different elements which, together, contribute to representing that kaleidoscope that represents the world of cycling today. The Stazione Leopolda will feature a qualified selection of the best companies in the bike, clothing and accessories sector, but also the regions and territories that represent international excellence in the world of cycle tourism and sustainable mobility.”
“Among the exhibitors there will be some symbolic brands of the Italian industry in the sector, starting with Colnago, DeRosa And Campagnolotogether with other national excellences such as Passoni, 3T And Pardthe clothing of Q36.5 And Nalinithe footwear at the top of the sector Northwave And Sidias well as international leaders such as Brain it And Assos.”
“The destinations and cycle tourism area will instead bring the experiences of Tuscany, Basilicata, Emilia Romagna, Piedmont – Langhe Monferrato Roero, Veneto, Valtellina, Varesethe international suggestions of Gran Canariaall the charm of the world Heroicwhich will display a precious original shirt by Gino Bartali, and the stories of Ediciclo Editore,” Poletto added.
However, there is more, because over the three days of the event BECYCLE will be a meeting point for many personalities and protagonists of the world of two wheels, who will take turns on two stages of the Leopolda Station in a very rich program of talkwhich will range from the topics of cycling as a sport at the highest levels to mobility, from product design to technology up to stories of travel and cycle tourism destinations.
Fans will be able to listen to the stories of great champions such as Vincenzo Nibali, Paolo Bettini And Maurizio Fondriestbe transported to the borderless adventures of Omar Di Felicediscover CT Azzurro’s plans Daniele Bennati one month from the Olympics, but also looking at the universe of two wheels from different angles, like that of a manufacturer like Cristiano De Rosathe nutrition aspect along with Elena CasiraghiSport Management with Alex Careraor the point of view of a great sports and cycling enthusiast like Linus.
There are also many topics to be discussed on the stage dedicated to tourism and destinations, where international experts will discuss various topics: the best practices of cycle tourismbut also smart cities, bike economy, mobilitythe new trends of gravel And of wine tourism.
He will also be the protagonist on the BECYCLE stage Davide Cassani, television commentator and former coach of the national team, as well as President of APT Emilia-Romagna, among the promoters of the Italian Grand Depart of the Tour de France: “Just a century ago an Italian, Bottecchia, won the Tour de France for the first time: it’s nice to think, with this departure, of becoming part of this fantastic story. In Florence it will be the most important moment of the year, and BECYCLE fits perfectly into this. The bicycle is philosophy, a work of art, but also discovery, curiosity, effort and satisfaction. No means like the bicycle is capable of opening up new points of view on the world.”
The event will be further enriched by the presence of a partner such as Enervitthe Airstream of Rouleur And PITTI Magsthe blue newsstand of Pitti Immagine with the most beautiful cycling culture, sport, fashion, art, design, travel, food and lifestyle magazines.
In addition to enthusiasts, from 26 to 28 June, representatives of the national and international mediafrom the bike, tourism and generalist sectors, as well as groups of international tour operatorsmaking BECYCLE a privileged meeting point of the highest profile also for the segment B2Bwith the ambition of becoming, over the years, an important reference for the sector at a global level.
The entrance fee for BECYCLE will be 10 euros for each day but whoever shows their Uisp card at the ticket office will be entitled to a free ticket for each ticket purchased.
THE PROGRAM AND ALL THE INFORMATION
published on: 06/19/2024 | viewed 230 times
