Gresini Racing » MotoGP News » GRESINI RACING MOTOGP AND SPORTPASS LAUNCH THE WORLD’S FIRST FAN-POWERED SPONSORSHIP PROGRAM
4 June 2024
The Gresini Racing MotoGP team, in collaboration with MotoGP Guru and SPORTPASS, subsidiary of Animoca Brands, today launched the first fan-powered sponsorship program in history. The program will allow MotoGP fans to purchase and own an exclusive sponsorship package, all from just €125.
“This is a world first in sport; we have worked with Team Gresini Racing to bring fans even closer to the team and the riders they support, and we have done so using the latest technologies to ensure security of ownership and value,” said SPORTPASS CEO, Jordan Fogerty. “We hope the SPORTPASS platform and the value it offers fans proves to be a game-changer in how teams and drivers connect with fans, as well as brand partners, who are critical to enhancing the fan experience. fan.”
The new program offers fans a series of exclusive benefits that cannot be bought with money, such as VIP Experiences in the Paddocks of the 2024 Grand Prix, placement of their name/brand on the bikes and invitations to exclusive events, video calls with team members, special personalized merchandise and the chance to win a Ducati Panigale V4S, a highly customized official test bike used by Gresini Racing riders Marc and Alex Marquez. “Fan sponsors” will also have the opportunity to own exclusive digital passes, collectibles, invitations and exclusive credentials, as well as access to other exclusive content reserved for sponsors.
Gresini Racing MotoGP recently found international fame after the team signed eight-time world champion Marc Marquez, who joined his brother Alex to compete in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. Marc’s excellent performances and podiums, together with his large following, have highlighted Gresini Racing, who has wasted no time in bringing a global initiative to MotoGP fans.
“We have always had an incredibly loyal fan base not only for the team but also for the many drivers who have achieved success in our projects. We couldn’t be happier to be the first team to allow true fans to become sponsors and make this available globally,” added Carlo Merlini, Commercial and Marketing Director of Gresini Racing. “We look forward to innovating and engaging in new and exciting ways.”
These sponsorship experiences are brought to life by SPORTPASS and MotoGP Guru, which also produces and publishes the official MotoGP prediction game and the officially licensed mobile racing game MotoGP Guru Racing ’24. MotoGP Guru is also part of another Animoca subsidiary, The Motorverse – an interoperable ecosystem of motorsport-focused games that boasts pioneering IP collaborations and supports digital ownership.
To become a Gresini sponsor, click here: fanpower.gresiniracing.com/
