The operation which sees the conquest of the glorious Italian brand is a success; the idea, to bring back to life a historic brand and offer innovative motorbikes capable of putting passion and riding pleasure at the centre
April 18, 2024
MBP Moto founded in 2021 by Keeway Group that is, the company that owns a large number of companies and brands around the world oriented towards the production of motorbikes, scooters, bicycles and electric vehicles and which, among other things, is a shareholder of Benelli, announces the acquisition of the Morbidelli brand. A name legendary in the Italian motorcycle scene, born at the end of the 60s and in the following years, until 1982, it offered a highly fascinating motorcycle production as well as oriented towards the competitions of the time where this name achieved many satisfactions for its founder Giancarlo Morbidelli and for the numerous passionate fans of the time.
Today MBP Moto completes the acquisition of this glorious brand with the aim of giving a future to this name, thus offering a combination of innovation and tradition. On the one hand, the technological cutting edge and innovative design of MBP Moto; on the other, the illustrious sporting heritage and the iconic Morbidelli brand. According to what was expressed by MBP innovation, craftsmanship, passion and Italian style will be the fundamental pillars of the new Morbidelli brand. These values will translate into every Morbidelli-branded product.
It’s done! MBP Moto acquires the Morbidelli brand
