Inter smiles. Not only for the results on the pitch and for a ranking that sees her increasingly closer to the second star. Sponsorships had an important role in the growth of Nerazzurri revenues, made official in Tuesday’s half-yearly report (265.4 million euros, +34.6% compared to the previous season). It is undeniable that the sales of Onana and Brozovic, accounted for in the 2023-24 budget, the increased revenues from the San Siro ticket office and television rights had an impact (from mid-November 2022 to the beginning of January 2003 the World Cup was not played thanks to the but the revenues from commercial agreements, not only those linked to the shirt, went from 53 million to 80 thanks to the renewal with Nike, the signing with Paramount+, which replaced the insolvent DigitalBits, and the entry of Qatar Airways, Enel and Bper not to forget the growth in merchandising which will reach 2.5 million pieces sold with a 70% increase in turnover.
growing
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And in 2024-25 the figure coming from commercial revenues will grow further: currently we are already at 72 million guaranteed, but the new main sponsor still needs to be accounted for, which will almost certainly be a brand of the Betsson group (the multi-year agreement has already been reached ) and to identify the partner for the training kit and the one that will replace Ebay, the brand with which the agreement expires in June. It is very likely that the 100 million mark will be exceeded, with further growth of at least 20%. Important numbers arrived thanks to the work of the Nerazzurri corporate area, led by the CEO. Alessandro Antonello. However, these are not the only off-field numbers that make the Viale della Liberazione club smile.
stadium
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Inter is carrying forward the project for the construction of its new stadium in Rozzano and in the meantime will evaluate WeBuilt’s proposal for the renovation of the Meazza together with Milan. In the meantime, San Siro is always sold out and the “law” will be respected (with the exception of the visiting sector) also on Monday against Empoli. The 70,000 mark has been exceeded in all Serie A matches and the average (over 73,000 per match) is the highest in the championship. The expected revenue at the end of the season is around 75 million, excluding VAT (over 90 million gross). Considering the same number of races, compared to last season the growth is around 12 million (+15%). The Meazza has so far been the protagonist of activations involving partners, from Qatar Airways to Paramount+, with Halo, Transformers and Teenage Mutant Ninja Turtles.
fan base and social media
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Globally, the Nerazzurri fan base continues to grow and according to Nielsen Fan potential it has reached 540 million fans worldwide, with a +14% compared to 2020. The historic record of 154,000 Inter Club members set last year is already been overcome and the 200,000 barrier was broken: now Inter, with its 200 clubs in 8 countries and 5 continents, is among the best European teams. There are 18 Inter Academies in the world. Social media is also growing (on 24 channels of which 2 opened during the season, Threads and WhatsApp) which recorded record numbers in February: the total number of fans reached 71 million (+11 million compared to February 2023 ), with a total engagement for the last month of 40 million (+120% compared to February 2023). Inter on Weibo is the most followed in Serie A with over 5 million followers. Inter Media House concluded the 2022/2023 season with 55,000 pieces of content distributed and generated 5.4 billion impressions.
