Promotion of the wine sector abroad, a call from the Molise Region

Promotion of the wine sector abroad, a call from the Molise Region
Promotion of the wine sector abroad, a call from the Molise Region

CAMPOBASSO. The Department of Agricultural and Agri-Food Policies of the Molise Region announces that, with managerial resolution n.3485 of 06.24.2024, the OCM public tender for the wine sector – Intervention “Promotion on the markets of third countries” relating to the 2024/ campaign was approved. 2025. The financial allocation assigned to Molise by Masaf is equal to 397,675.00 euros.

Wine companies, both individually and in associated form, can access the tender and the capital contribution is equal to 50% of the eligible expenses foreseen in actions relating to public relations, promotion and advertising, which highlight the high standards of the products of the European Union, taking into account quality, food safety or the environment.

With this intervention, we also aim to encourage the participation of companies in events, fairs and exhibitions of international importance, information campaigns, in particular on the quality regimes relating to designations of origin, geographical indications and organic production in force in the Union, studies of new or existing markets, necessary for the expansion and consolidation of market outlets.

The call, therefore, has the objective of supporting all activities aimed at improving the competitiveness of the sector and the opening, diversification or consolidation of the marketing markets for wine production.

The applications, with the relevant attachments to support the planned actions, must be submitted in paper form in a sealed envelope no later than July 18th, to the General Protocol of the Molise Region. The wine office of the Department of Agricultural Policies, located in via Vico in Campobasso, is available to interested parties for any information and clarification.

“It would be desirable that – underlines the councilor Salvatore Micone – the wine companies take this intervention as a concrete opportunity to create a solid network between them, at the base of which there is a strong synergy and a common spirit of sharing, as fundamental aggregative fulcrum of ideas that give life to projects aimed at tangible actions and activities aimed at promoting products made in Molise, also through communication campaigns, on international markets”.

 
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