RIVA DEL GARDA. With beyond 28 million annual visitors to Garda it is one of the most successful holiday destinations in the world. And to push harder and harder the brand and coordinate the different souls of this varied territory which revolves around the largest lake in Italy is now close to birth Garda Unicothe agency for the promotion and marketing of Lake Garda that brings together Trentino, Lombardy and Veneto (the three banks).
Starting from the numbers that testify to its great success, the new phase of the project intends consolidate traditional European markets, while dedicating significant resources to more distant geographical areas, starting with North Americawhere the growth potential is greater.
The three-year promotion program, launched thanks to a memorandum of understanding that will be signed shortly by the Lombardy Region, the Veneto Region and the Autonomous Province of Trento, will be officially presented during the conference “General States of Garda Tourism”which will be held at the end of the 2024 tourist season in the presence of regional councilors Barbara Mazzali, Federico Caner and Roberto Failoni, a to which the Minister of Tourism will also be invited Daniela Santanchè. The new ambitious territorial marketing program for Garda was also discussed during the meeting dedicated to Benaco tourism issues which took place at the headquarters of the Garda Community last 14 June.
On that occasion, in the presence of representatives of the main bodies and associations in the sector, the will of each operator was clear must do their job and the importance of teamwork between institutions and private individuals with the unanimous aim of raising the bar of quality. Each for their own role, recognizing Garda Unico as the only entity responsible for the unitary tourist activity of the lake.
The interregional consortium, of which he is president Paolo Arteliois the owner of the official brand “Garda” and the institutional portal “visitgarda.com”, and jointly represents all the municipal administrations and operators of the coast and inland. Together with the three Dmo partners – Destination Verona & Garda Foundation for the Venetian side (president Paolo Artelio), APT Garda Dolomiti SpA for the Trentino side (president Silvio Rigatti) and Consorzio Garda Lombardia for the Lombardy side (president Marco Girardi) – Garda Unico is the only company that possesses the organisational, operational and managerial capabilities necessary for a matter that is as delicate as it is strategic for the entire local economy.
Having said that, in this context, the The Garda Community plays a fundamental role with regards to issues such as traffic, water mobility, environmental control and basin levels, purification and navigation safety. Without effective governance in these areas, the harmonious development of the Garda attractiveness and the quality of life of the residents themselves would be put at risk. On the basis of the confirmed project for the unitary promotion of the lake, Garda Unico is ready to lead a new important path of growth and innovation, withn the aim of further raising the profile of Lake Garda as a tourist destination of excellence. A path which, with the support of the three regional departments, local institutions and trade associations, will be able to consolidate and expand the success of this wonderful region of Lake Garda.
