On the occasion of the 78th edition of the Annual Assembly, Cna Parma is organizing the meeting entitled: The challenge of personnel research: the cultural influences and the priorities that they guide the professional choices of the new generations.
A debate centered on the difficulty in finding specialized personnel, a problem increasingly felt by Italian and European companies which shows no signs of improving and which is automatically linked to the difficulty of attracting and retaining young talent in the company. What are the cultural influences and priorities that guide the professional choices of new generations? What are the tools that small and medium-sized businesses can leverage? We will discuss it with sector experts, university professors and political institutions with the aim of providing a concrete comparison and the development of strategies to be adopted to support artisan SMEs in bridging this gap, orienting them towards adaptation to the new dynamics of the labor market .
5.15 pm Institutional greetings: Barbara Lori, Regional Councilor for Equal Opportunities, Andrea Massari, President of the Province of Parma and Lorenzo Lavagetto, Deputy Mayor of Parma;
5.30pm Introduction Paolo Giuffredi, Territorial President of CNA Parma;
5.45pm Opening of proceedings and presentation of analysis: TrendER economic observatory on SMEs in Emilia-Romagna: focus on economic data and employment in Parma, by Dr. Marcella Contini, Head of the Cna Emilia-Romagna Study Centre; Labor market, active policies and employment services to support workers and businesses: the reference regulatory framework, edited by Prof. Susanna Palladini, University of Parma, Department of Law, Political and International Studies; The valorization of people in the company, by Dr. Stefania Panini, Founder of NetLearningLab; Di-visions: the metamorphoses of work, edited by Prof. Daniele Marini, University of Padua, Department of Political Sciences, Law and International Studies (Spgi).
7.15 pm Delivery of awards to Cna Parma member companies;
7.30 pm Conversation on the topic: the challenge of recruiting staff with Chiara Gribaudo Vicepres. Comm. Public and private work, Alberto Gusmeroli Pres. Comm. Productive activities, Commerce and Tourism and Raffaella Paita Comp. Comm. Budget and Finance and Treasury Commission.
8.30pm Conclusions Paolo Cavini, President of Cna Emilia-Romagna.
The conversation will be moderated by Nicola Saldutti, journalist for Corriere della Sera.
